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Executive, Content Producer

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This job is about creating engaging social media campaigns from start to finish. You might like this job because you get to be both a content producer and an on-screen talent, bringing exciting stories to life in a fun and fast-paced environment!

Undisclosed

Ampang, Kuala Lumpur

Job Description



Job Description

Core Role:
Lead and execute social media + product campaign content, from ideation to final output and also appear as a talent when needed to bring stories to life.

Pre-Production

  • Turn campaign/product briefs into social-first content ideas

  • Plan shot list, script, and storytelling flow (Reels/TikTok/Shorts)

  • Align creative direction with branding & marketing team

Production

  • Direct shoots (hook-driven, vertical-first content)

  • Guide talents and ensure storytelling is captured well

  • Step in as talent/on-camera presence when required

  • Ensure all key visual angles are covered

Post-Production

  • Guide editing direction (pacing, music, transitions)

  • Ensure content fits platform behaviour + brand tone

  • Support captions, hooks, and CTAs (engagement & conversion)

Performance Focus

  • Monitor content performance (reach, saves, engagement)

  • Optimise future content based on insights

Key Focus

  • Social-first storytelling

  • Strong product campaign execution

  • Ability to switch between producer + on-screen talent

  • Fast, relevant, high-performing content creation


We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.


Job Requirements


Company Benefits

Comprehensive Benefits Package

The company offers various perks such as travel discounts, which include reduced rates for flights and access to e-coupon schemes.

Career Development Opportunities

The company invests in its employees through training programs, workshops, and skill development initiatives.

Dynamic Work Environment

The company is known for its innovative culture and encourages employees to bring creative ideas to the table.


Additional Info

Company Activity

Last active - few hours ago

Job Specialisation


Company Profile

AirAsia X-logo-image

AirAsia X

Now, that dream has sparked half a billion more dreams and will continue to do so through new experiences from Asean fast food and food deliveries to a network of gateways and getaways. Source: https://www.capitala.com/mission_vision.html