AI-generated summary
This job is about managing customer engagement for AirAsia's digital marketing. You might like this job because you’ll get to plan innovative campaigns, analyze their success, and help shape the company's marketing efforts while working with a diverse team!
Undisclosed
Kuala Lumpur, Kuala Lumpur
Job Description
Responsibilities
Managing AirAsia MOVE end-to-end customer engagement initiatives for respective market.
Working closely with internal stakeholders to plan, launch and monitor multi-channel CRM campaigns, understand local market behaviour and past campaign learning.
Provide support to Manager / Senior Executive in day to day campaign optimization and reporting.
Execute CRM campaigns for various Lines of Business (LoBs), performance tracking, reporting, A/B testing and day-to- day optimization.
Identify trends, insights, and optimize campaign performance based on the insights gathered.
Proactively report all big successes, inconsistencies, under-performance or any other campaign-related metrics daily.
Create opportunities by staying current with new channels, software, and best practices.
Requirements
Minimum of 6 months to 2 years in CRM / digital marketing role.
Strong analytical, problem solving and time management skills.
Demonstrate previous experience in implementing, tracking, managing medium to large campaigns on CRM engagement platforms such as CleverTap, Emarsys, or MoEngage.
Demonstrate good knowledge in campaign optimization skills.
Able to generate comprehensive reports and insights on campaigns and present findings and actionable recommendations to stakeholders to optimize future initiatives.
Demonstrate good communication skills and possess the ability to converse well with others.
The company offers various perks such as travel discounts, which include reduced rates for flights and access to e-coupon schemes.
The company invests in its employees through training programs, workshops, and skill development initiatives.
The company is known for its innovative culture and encourages employees to bring creative ideas to the table.
Last active - few days ago
0 - 10 Years of Experience