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Executive, Digital Marketing

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This job is about managing customer engagement for AirAsia's digital marketing. You might like this job because you’ll get to plan innovative campaigns, analyze their success, and help shape the company's marketing efforts while working with a diverse team!

Undisclosed

‌Kuala‌ ‌Lumpur‌, Kuala Lumpur

Job Description



Job Description

Responsibilities

  • Managing AirAsia MOVE end-to-end customer engagement initiatives for respective market.

  • Working closely with internal stakeholders to plan, launch and monitor multi-channel CRM campaigns, understand local market behaviour and past campaign learning.

  • Provide support to Manager / Senior Executive in day to day campaign optimization and reporting.

  • Execute CRM campaigns for various Lines of Business (LoBs), performance tracking, reporting, A/B testing and day-to- day optimization.

  • Identify trends, insights, and optimize campaign performance based on the insights gathered.

  • Proactively report all big successes, inconsistencies, under-performance or any other campaign-related metrics daily.

  • Create opportunities by staying current with new channels, software, and best practices.
     

Requirements

  • Minimum of 6 months to 2 years in CRM / digital marketing role.

  • Strong analytical, problem solving and time management skills.

  • Demonstrate previous experience in implementing, tracking, managing medium to large campaigns on CRM engagement platforms such as CleverTap, Emarsys, or MoEngage.

  • Demonstrate good knowledge in campaign optimization skills.

  • Able to generate comprehensive reports and insights on campaigns and present findings and actionable recommendations to stakeholders to optimize future initiatives.

  • Demonstrate good communication skills and possess the ability to converse well with others.


We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.


Job Requirements


Company Benefits

Comprehensive Benefits Package

The company offers various perks such as travel discounts, which include reduced rates for flights and access to e-coupon schemes.

Career Development Opportunities

The company invests in its employees through training programs, workshops, and skill development initiatives.

Dynamic Work Environment

The company is known for its innovative culture and encourages employees to bring creative ideas to the table.


Additional Info

Company Activity

Last active - few days ago

Job Specialisation


Company Profile

AirAsia X-logo-image

AirAsia X

Now, that dream has sparked half a billion more dreams and will continue to do so through new experiences from Asean fast food and food deliveries to a network of gateways and getaways. Source: https://www.capitala.com/mission_vision.html