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Head, Marketing

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This job is leading the marketing efforts for AirAsia in Cambodia. You might like this job because you'll craft campaigns, optimize digital platforms, and promote the brand while managing a dynamic team in a fast-paced environment.

Undisclosed

Sepang, Kuala Lumpur

Job Description



Job Description

  • Responsible for overall go-to-market strategies for regional/group directions, marketing campaigns & launches, project management & market development activities for assigned market portfolios (Cambodia Market).

  • Work closely with Route Revenue to maximize routes performance - load and RASK

  • Work closely with MOVE on digital channel / platform optimization across all markets - flight search, seat sold, conversion, cost per conversion and user acquisition

  • Oversee group creative function. Work closely with abc to align on brand guidelines and creative direction.

  • To ensure a smooth marketing operation and that the welfare of the teams is taken care of.

  • Management of relationships with all marketing in AOC/ POS that includes media agencies, and other business partners, externally & internally.

  • Using creative/ effective channels to maximize promotional opportunities for AirAsia (Airline) cost-efficiently, building a consistent level of "buzz" around the brand, driving conversion & bookings for the business.

  • Acting as a Brand Ambassador for AirAsia - building on the awareness of  AirAsia as a global brand in the travel & e-commerce space.
     

Requirements:

  • Bachelor’s degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related discipline

  • At least 5 - 7 years of working experience.

  • Proficient in English. Additional language is an Advantage.

  • Strong understanding of e-commerce and usage of social media.

  • Excellent verbal and written communication skills with the ability to foster collaboration & goodwill between different teams.

  • Capable of bringing order and harmony for the team to an otherwise demanding work pace.

  • Excellent analytical skills and understanding of data, campaign performance, and business financials.

  • Ability to manage multiple projects, both tactical and strategic - achieving both time and budgetary deadlines.

  • Ability to work & be resourceful in a fast-paced environment.

  • Ability to be agile and adaptable to change. 

  • A team player is yet able to work independently.

  • Have basic knowledge of entire AirAsia countries market & consumer trends.


We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.


Job Requirements


Company Benefits

Comprehensive Benefits Package

The company offers various perks such as travel discounts, which include reduced rates for flights and access to e-coupon schemes.

Career Development Opportunities

The company invests in its employees through training programs, workshops, and skill development initiatives.

Dynamic Work Environment

The company is known for its innovative culture and encourages employees to bring creative ideas to the table.


Additional Info

Company Activity

Last active - few hours ago

Job Specialisation


Company Profile

AirAsia X-logo-image

AirAsia X

Now, that dream has sparked half a billion more dreams and will continue to do so through new experiences from Asean fast food and food deliveries to a network of gateways and getaways. Source: https://www.capitala.com/mission_vision.html