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Manager, GSA

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  • Drive GSA/OTA sales: set market strategy, hit revenue & load targets, monitor KPIs.
  • Grow AirAsia's brand in-market via GSA partnerships and trade campaigns.
  • Own route, pricing and promo choices with cross-team scope and senior impact!

Undisclosed

Kuala Lumpur

Job Description



Job Description

JOB DESCRIPTION:
 

YOUR ROLE AS AN MANAGER, GSA SALES

A GSA Manager is responsible for managing and growing the commercial performance of an airline, travel brand , or tourism company through appointed General Sales Agent in a market. The role focuses on sales strategy, market expansion, revenue growth, partnership management and operational coordination, at the same time establishing the branding and reputation of AirAsia in a foreign ground.
 

Key Responsibilities

Sales & Revenue Growth

  • Develop and execute market sales strategies to achieve revenue, passenger & load factor targets.
  • Drive sales performance through travel agencies, OTAs, and trade partners.
  • Monitor market trends, competitor activities, and pricing strategies.

Relationship Management

  • Manage relationships and conduct regular business reviews with GSAs & key partners, including performance review with GSA against agreed KPI and sales targets
  • Negotiate commercial agreements, incentives, and joint marketing campaigns.
  • Represent the company at industry events, trade shows, and networking functions.
  • Ensure GSAs maintain service quality, reporting accuracy, and brand standards

Market Development

  • Analyze local market demand and customer behavior.
  • Recommend route opportunities, promotional strategies, and seasonal campaigns.
  • Collaborate with marketing teams on brand visibility and trade engagement initiatives.

Operational Coordination

  • Coordinate with internal departments such as revenue management, operations, finance, and customer service.
  • Ensure GSAs comply with company standards, policies, and reporting requirements.
  • Monitor booking performance, sales pipelines, and operational KPIs.

Reporting & Performance Analysis

  • Prepare sales forecasts, market intelligence reports, and performance presentations.
  • Track KPIs including revenue, yield, conversion, and agency productivity.
  • Provide strategic recommendations to senior management.


REQUIREMENTS

  • Bachelor’s degree in Business, Marketing, Hospitality, Aviation, or related field.
  • 5–10 years of experience in airline sales, travel industry, OTA, or commercial partnerships.
  • Strong understanding of airline distribution, BSP, and travel trade ecosystem.
  • Proven track record in sales growth and account management.
  • Excellent negotiation, communication, and presentation skills.
  • Proficiency in computer skills (MS Office, Google Suite, CRM and reporting tools)
  • Ability to work independently and manage multiple stakeholders.
  • A proactive approach to problem-solving and achieving targets

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.


Job Requirements


Company Benefits

Comprehensive Benefits Package

The company offers various perks such as travel discounts, which include reduced rates for flights and access to e-coupon schemes.

Career Development Opportunities

The company invests in its employees through training programs, workshops, and skill development initiatives.

Dynamic Work Environment

The company is known for its innovative culture and encourages employees to bring creative ideas to the table.


Additional Info

Company Activity

Last active - few days ago

Job Specialisation


Company Profile

AirAsia X-logo-image

AirAsia X

Now, that dream has sparked half a billion more dreams and will continue to do so through new experiences from Asean fast food and food deliveries to a network of gateways and getaways. Source: https://www.capitala.com/mission_vision.html