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This job is about being a creative leader for social media in the China market. You might like this job because you’ll shape unique, culturally rich content on platforms like Douyin and Xiaohongshu, engaging local audiences and driving trends!
Undisclosed
Kuala Lumpur, Kuala Lumpur
Full-Time
few days ago
Job Description
Job Description
We’re looking for a true China-platform native. Someone who understands Douyin and Xiaohongshu beyond surface-level trends. You’ll lead MOVE’s presence on China social platforms, ensuring content feels locally authentic while staying aligned with our regional brand direction.
What You’ll Be Doing
China Social Strategy
Develop and execute Douyin and Xiaohongshu strategies
Localise regional campaigns with cultural nuance
Identify trends and platform shifts early
Content Production
Conceptualise and produce platform-native content
Write and optimise Mandarin copy
Ensure discoverability through smart tagging, keywords, and format optimisation
Creator & Growth
Identify and collaborate with local KOLs and creators
Monitor engagement trends and adapt quickly
Provide cultural insights to regional teams
A Few Extras We Look For
We’re not looking for someone who just reposts trends. We’re looking for someone who:
Lives and breathes China digital culture
Understands nuance, tone, and audience behaviour deeply
Thinks strategically, not just tactically
Can explain platform insights clearly to regional stakeholders
Balances local authenticity with global brand consistency
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.
Job Requirements
Company Benefits
Comprehensive Benefits Package
The company offers various perks such as travel discounts, which include reduced rates for flights and access to e-coupon schemes.
Career Development Opportunities
The company invests in its employees through training programs, workshops, and skill development initiatives.
Dynamic Work Environment
The company is known for its innovative culture and encourages employees to bring creative ideas to the table.
Additional Info
Company Activity
Last active - few hours ago
Experience Level
0 - 10 Years of Experience