1.

JOB TITLE

AVP, Mortgage Acquisition and Partnership

GRADE:  

2.

NAME

3.

REPORTING RELATIONSHIPS

JOB TITLE

FOR

3.1

REPORTS DIRECT TO

VP, Mortgage Acquisition and Partnership

• Assist in developing and executing acquisition strategies to grow the mortgage customer base, improve cross-selling and product holding for mortgage customers.

• Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.

• Support the development of targeted campaigns and digital acquisition initiatives.

3.2

REPORTS INDIRECTLY TO

AVP, Mortgage Credit & Training

• Sales and Credit Activities

3.3

DIRECT REPORTS

Nil

Nil

3.4

INDIRECT REPORTS

Nil

Nil

4

JOB PURPOSE

Improve Mortgage portfolio returns by implementing various initiatives and activities to maximize profitability of mortgage customer base (increase mortgage revenue through other products):

• Plan, develop and implement business strategies for mortgage & related cross selling/up-selling
• Work closely with other businesses/products to identify bundling proposition, set sales strategies and target to deliver results. Maximize various sales channels to promote mortgage and related cross-selling.
• Design campaigns to drive new to acquire new to bank (NTB) for future cross-selling/up-selling and strategy for customer retention and up-selling.

Partnership Management:

• Identify and evaluate new market opportunities and partnership models.
• Build and maintain relationships with insurance partners on how to improve the insurance penetration.
• Coordinate onboarding, training, and performance tracking of partners.
• Ensure partner compliance with internal policies and regulatory requirements.

Market Analysis & acquisition performance update

• market research and competitor analysis to inform strategy.
• Provide regular updates on acquisition performance and pipeline.

Sales and Credit Activities

• Collaborate with product, credit, and operations teams to streamline the mortgage application and approval process.
• Loan application & credit processing processes - credit policy and sales alignment. To improve success rate.
• Review credit policy, deviation tracking, evaluation & propose test cells.

5

KEY RESPONSIBILITIES

Acquisition & Partnership

• Assist in developing campaigns and activities for mortgage and related products i.e. credit insurance, fire, credit card, portfolio financing, PB/AP & etc with the aim to improve Mortgage NIM/revenue to deliver bank targets.
• Identify and enhance the current product positioning to response to the market needs and bank business direction to drive revenue. 
• Sales process improvement pertaining to Mortgage acquisition to achieve efficiency and customer satisfaction.

6.

KEY RELATIONS

Working Relations

(INTERNAL & EXTERNAL)

Regular Contacts

Nature of Purpose

Internal

• Business Analytics/ DM

• Sales and Other Products

To obtain portfolio/campaign analytics for mortgage portfolio related fulfillment/ performance tracking.

To deliver sales, cross-selling and business results. MG ENR grows.

• Consumer Credit Policy, Processing Team

To improve TAT, support Sales on loan application related matter. To

• Legal & Compliance

To ensure regulatory compliance compliance.

• Group Marketing

Marketing activities.

External

• Vendors

To obtain system & service required

• Advertising agency

To plan and implement collaterals for marketing initiatives.

• Business partners

To maximize cross-sell opportunity

7.

CONTRIBUTES TO

• Mortgage cross-selling targets
• Business Target / objective
• Balance Sheet and P&L growth
• Sales application TAT & improve approval ratio.

8.

AUTHORITIES

9.

EXPERIENCE/KNOWLEDGE REQUIRED

Experience and Knowledge

·       Minimum 6 years of direct experience in consumer banking especially in Mortgage / Secured Lending business

·       Experience in providing strategic proposals for acquisition and growth, which inclusive of:

o   Identifying key drivers, problem statement and understand learning from previous proposals/initiative

o   Ability to develops and present business proposals

o   Leading in execution of business proposals

o   In-depth analysis of post campaign learnings

·       Experience in implementing marketing campaign for acquisition and growth

·       In-depth knowledge and understanding of system, processes, operational and technology of mortgage / secured lending products

Skills

• Strong business environment awareness and sensitivity to business issues.
• Proficient in the use of Microsoft Office, such as Excel, PowerPoint and Word

Qualifications

• Degree, preferably Finance/ Marketing or similar business-oriented field.

10.

SCOPE MEASURES

KPI achieving business target e.g. Sales Volume, P&L growth, Cross-selling revenue targets

Sales turn-around-time (TAT)

11.

APPROVAL PROCESS

SIGNED

DATE

JOB HOLDER

IMMEDIATE SUPERIOR

DEPT HEAD