Job Description

• Formulates marketing strategies in alignment with the brand objectives.
• Develops short-term and long-term strategic marketing plans to meet the company’s expectations and delivers the annual budgets.
• Close partnership with Principal to identify opportunities, planning, reporting and monitoring of sales performance and consumer campaign results.
• Ensures marketing plans are efficiently implemented to meet targeted growth and achieve all milestones.
• Strategies, plans and implements ATL and BTL activities and events.
• Manages stocks forecasts and counter merchandizing.
• Prepares sales and marketing reports to facilitate brand review and analysis.
• Conduct presentations and meeting with sales team and retailers.
• Monitors competitors’ activities; analyzes pricing positions and activation.
• Analysis of market and consumer data to make strategic recommendations into the advertising and promotional strategies to drive the brand performance.
• Manages brand E-commerce official stores.

Job Requirements

Responsibilities

Brand Strategy & Planning

• You will define brand marketing strategies and turn them into short and long-term plans that align with brand objectives and deliver the annual budget.
• You will work closely with the Principal to identify opportunities, plan campaigns, and monitor sales and campaign performance.

Activation & Channel Management

• You will plan and execute ATL and BTL activities and events to meet growth targets and project milestones.
• You will manage the brand's official e-commerce stores, stock forecasts, and counter merchandising to ensure availability and presentation standards.

Insight & Performance

• You will prepare sales and marketing reports and present findings to the sales team and retailers to support brand reviews.
• You will monitor competitor activities and pricing, and convert market and consumer data into clear recommendations for advertising and promotions.

Requirements

Qualifications & Experience

• Degree in Marketing, Business Management or a related discipline.
• Minimum 6 years' experience in FMCG brand management, required.
• Proven experience owning budgets and managing A&P programs, required.
• Familiarity with AC Nielsen data and experience with focus groups, preferred.
• SPM English and Mathematics at C3 or above, preferred.
• Good PC skills.

Hard Skills & Knowledge

• Experience planning ATL and BTL activations and managing e-commerce brand stores.
• Ability to prepare sales and brand performance reports and use data to inform marketing decisions.

Soft Skills & Qualities

• Clear presenter who can lead meetings with sales teams and retail partners.
• Analytical thinker who turns insights into practical campaign recommendations.
• Organised, able to manage multiple campaigns, and comfortable working with internal and external stakeholders.

Skills