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This job is a Brand Manager at SILKYGIRL. You might like this job because you'll create exciting marketing plans for cosmetics, work closely with partners, and analyze trends to boost brand growth across several countries!
Job Description
SILKYGIRL is a color cosmetics and personal care brand launched in June 2005 by the Alliance Cosmetic Group. Operating in Malaysia, Singapore, Brunei, and Indonesia, the brand is manufactured and distributed by Alliance Cosmetics Sdn Bhd, headquartered in Shah Alam, Selangor, just a few minutes from Petaling Jaya.
- Formulates marketing strategies in alignment with the brand objectives.
- Develops short-term and long-term strategic marketing plans to meet the company’s expectations and delivers the annual budgets.
- Close partnership with Principal to identify opportunities, planning, reporting and monitoring of sales performance and consumer campaign results.
- Ensures marketing plans are efficiently implemented to meet targeted growth and achieve all milestones.
- Strategies, plans and implements ATL and BTL activities and events.
- Manages stocks forecasts and counter merchandizing.
- Prepares sales and marketing reports to facilitate brand review and analysis.
- Conduct presentations and meeting with sales team and retailers.
- Monitors competitors’ activities; analyzes pricing positions and activation.
- Analysis of market and consumer data to make strategic recommendations into the advertising and promotional strategies to drive the brand performance.
- Manages brand E-commerce official stores.
Job Requirements
- Degree holder : Marketing/ Business Management or related discipline
- Good in PC skills
- FMCG: a must with minimum 6 years working experience
- Experience in budget: a must
- Experience in managing A&P: a must
- Experience with AC Nielson: preferably
- Experience with Focus Group: preferably
- English: C3 and above (SPM): preferably
- Math: C3 and above (SPM): preferably
Skills
Retail Sales
Retail Operations
Brand Management
Brand Strategy
Brand Marketing
Branding Campaigns
Key Account Management
Marketing Strategies
Marketing Management
Portfolio Management
Additional Info
Company Activity
Last active - few days ago
Experience Level
4 - 7 Years of Experience
Career Level
Senior Executive
Company Profile
