Job Description

Grow Brands That Malaysians Love!

Are you passionate about building brands, creating impactful marketing campaigns, and driving business growth? We're looking for a creative, data-driven, and hands-on Senior Marketing Executive to join our fast-growing FMCG team.

In this role, you'll work closely with Sales, Product Development, and external partners to execute exciting marketing initiatives across retail, e-commerce, and digital channels while helping bring innovative food products to market.

If you thrive in a fast-paced environment and enjoy turning ideas into successful campaigns, we'd love to hear from you!

What You'll Be Doing

• Plan, execute, and optimize integrated marketing campaigns that support business and brand objectives.
• Manage digital marketing channels, ensuring campaigns deliver strong engagement, traffic, and return on investment.
• Own and manage the brand's social media presence by engaging with customers, responding to enquiries, and handling customer feedback professionally.
• Collaborate with designers and content creators to develop compelling marketing content across digital and offline platforms.
• Conduct market research, competitor analysis, and consumer trend monitoring to identify opportunities for business growth.
• Work with external creative agencies on packaging designs, promotional materials (POSM), and marketing collateral.
• Partner closely with the Sales and Key Account teams to execute trade marketing initiatives, promotional campaigns, and product launches.
• Monitor campaign performance, analyze marketing data, and provide actionable insights to improve future campaigns.
• Coordinate cross-functional teams to ensure smooth execution of new product development and launches.
• Plan, manage, and monitor marketing budgets effectively to maximize campaign performance.
• Support other marketing initiatives and contribute actively to achieving team and company goals.

Job Requirements

• Bachelor's Degree in Marketing, Business, Mass Communication, or a related discipline.
• 3–5 years of experience in Marketing, Brand Management, or Trade Marketing, preferably within the FMCG or Food Manufacturing industry.
• Strong understanding of digital marketing, social media management, and campaign execution.
• Comfortable working with marketing analytics, data, and performance metrics.
• Experience managing marketing campaigns from planning through execution and evaluation.
• Excellent communication, presentation, and stakeholder management skills.
• Creative, innovative, and passionate about building brands.
• Highly organized with strong project management and multitasking abilities.
• Proactive, action-oriented, and adaptable in a dynamic business environment.
• Positive attitude with a willingness to learn, collaborate, and drive change.

Why Join Us?

• Opportunity to grow with an expanding Malaysian FMCG brand.
• Exposure to end-to-end brand management and new product launches.
• Work alongside passionate and collaborative teams across Sales, Marketing, Operations, and Product Development.
• Dynamic environment where your ideas and creativity make a real impact.
• Career development opportunities with room to grow into larger brand management responsibilities.

Ready to build brands that consumers love? Apply now and be part of our exciting growth journey!

Skills