Job Description

Position Overview:

The eCommerce Lead is responsible for strategizing, managing, and optimizing the company’s online sales channels, including its own eCommerce platforms and third-party marketplaces. This role involves overseeing the end-to-end eCommerce process, leading a team, and driving growth through effective management of both proprietary and marketplace channels.

Key Responsibilities:

1. eCommerce and Marketplace Strategy:

• Develop and implement strategies for both the company’s eCommerce website and third-party marketplaces to drive revenue growth and market expansion.
• Analyze performance across various sales channels, including proprietary eCommerce sites and major marketplaces (e.g., Amazon, Lazada, Shopee, TikTok Shop), to identify opportunities and optimize strategy.
  
  2. Platform and Marketplace Management:
• Oversee the management and optimization of the company’s eCommerce platforms, including website maintenance, product listings, and user experience enhancements.
• Manage and optimize product listings, pricing strategies, promotions, and advertising on third-party marketplaces to maximize visibility and sales.
  
  3. Marketplace Operations:
• Coordinate with marketplace account managers to ensure compliance with platform rules, campaigns, manage account health, and resolve any issues.
• Monitor marketplace performance metrics and adapt strategies to improve sales and customer satisfaction.
  
  4. Team Leadership and Collaboration:
• Lead and mentor the eCommerce team, including digital marketers, content creators, and marketplace operation.
• Collaborate with cross-functional teams, including IT, supply chain, and customer service, to align eCommerce and marketplace strategies with overall business goals.
  
  5. Performance Analysis and Reporting:
• Track and analyze key performance indicators (KPIs) such as sales data, conversion rates, and customer acquisition costs for both eCommerce sites and marketplaces.
• Create detailed reports and actionable insights to evaluate performance and guide strategic decisions.
  
  6. Customer Experience Enhancement:
• Continuously improve the online shopping experience on both the company’s website and marketplace platforms through UX/UI enhancements, personalized marketing, and customer feedback.
• Implement and monitor customer service protocols to ensure high satisfaction levels across all channels.
  
  7. Budget and Financial Management:
• Manage the eCommerce and marketplace budget, ensuring efficient allocation of resources for marketing, platform maintenance, and operational costs.
• Monitor financial performance, including revenue and profitability, and make adjustments to strategies as needed.
  
  8. Vendor and Partner Management:
• Identify and manage relationships with third-party vendors and service providers to enhance eCommerce and marketplace operations.
• Negotiate contracts and service agreements to ensure high-quality and cost-effective solutions.
  
  9. Innovation and Market Trends:
• Stay up-to-date with industry trends, emerging technologies, and best practices in eCommerce and marketplace management.
• Propose and implement innovative solutions to keep the company’s online sales strategies competitive and effective.

Job Requirements

• Bachelor’s degree in Business, Marketing, eCommerce, or a related field (Master’s degree preferred).
• 3 years of experience in eCommerce management, digital marketing, and marketplace operations.
• Proven success in managing and optimizing sales across eCommerce platforms and third-party marketplaces.
• Strong understanding of eCommerce technologies, digital marketing strategies, and data analysis.
• Excellent leadership skills with experience managing and developing a team.
• Proficiency in analytics tools (e.g., Google Analytics, and others) and eCommerce platforms (e.g., Shopify, Sellercraft and others) as well as marketplace management tools (e.g., Amazon Lazada Seller Centre, TikTok Shop).

Skills