Job Description

WHAT YOU DO AT AMD CHANGES EVERYTHING

We care deeply about transforming lives with AMD technology to enrich our industry, our communities, and the world. Our mission is to build great products that accelerate next-generation computing experiences – the building blocks for the data center, artificial intelligence, PCs, gaming and embedded. Underpinning our mission is the AMD culture. We push the limits of innovation to solve the world’s most important challenges. We strive for execution excellence while being direct, humble, collaborative, and inclusive of diverse perspectives. 

AMD together we advance_

THE ROLE:

The Channel Marketing Manager (Server) is responsible for planning, activating, and coordinating AMD-led marketing activities across various business segments.

Responsible for three marketing pillars: regional Event management, regional Influencer management, and media content creation. The incumbent will work across all of AMD's major business segments in the B2B and B2C space in collaboration with the regional marketing & sales teams.

THE PRESON:

The Channel Marketing Manager (Server) reports to the APeJ Server Marketing Lead and is responsible for planning and activating strategic marketing and channel programs for AMD’s resellers and Distribution Partners.  He/she  is also responsible for maintaining open communication lines between AMD Global Marketing, AMD Global OEM Marketing and AMD Regional Marketing teams in support of driving successful growth in server branded and server component devices.

KEY RESPONSIBILITIES:

• Act as the regional marketing lead for Server Branded Systems and Components, with a strong emphasis on driving OEM-branded system growth through channel and ISV (Integrated Solution Vendors) partnerships.
• Design and implement strategic channel marketing programs across distribution and reseller networks to accelerate market share and sell-through of EPYC-based platforms.
• Coordinate and strengthen engagement with OEM, ODM, and SI partners at key industry and company-led events, particularly in sectors such as Telco and Cloud.
• Collaborate with GTM and Business Unit teams to develop and deliver channel marketing initiatives and standardized program templates.
• Partner with internal cross-functional teams and external stakeholders to deliver targeted marketing content that nurtures reseller and distributor engagement.
• Build and sustain strong relationships with key Server stakeholders across product, marketing, OEM, and sales functions within priority accounts.
• Align and execute regional and centrally driven marketing programs in close coordination with Sales and Corporate Marketing teams.
• Oversee forecasting, planning, and execution of sales and marketing initiatives, including AMD VIR programs.
• Work in close partnership with the APAC Regional OEM Marketing team to roll out OEM-specific programs through key distributors and channel partners.
• Manage project timelines, monitor progress, and ensure quality assurance and control across all deliverables.
• Deliver post-campaign debriefs and quarterly incentive program reports, including ROI analysis and performance insights.
• Develop and manage content nurturing streams and execute integrated marketing activations—ranging from digital (e.g., SEM, media buys, webinars) to physical (e.g., OOH activations, events, account days).
• Demonstrate a proactive and solutions-oriented mindset, continuously seeking opportunities to enhance marketing effectiveness and collaboration across internal and external stakeholders.

PREFERRED EXPERIENCE:

• Relevant marketing work experience in the Semi-conductor, CE, IT industry or within an online/event-focused marketing industry (either corporate or agency background)
• Bachelor’s degree or higher from an accredited university or equivalent experience or training
• Minimum 8 years of experience with delivering world-class channel marketing/field marketing programs in the APAC region.
• Outstanding communication skills with an excellent command of the English language, both written and verbal
• Confident user of the Microsoft Office suite with a high level of proficiency in PowerPoint and Excel
• Copywriting experience and/or experience in graphics design is a plus
• Project management experience working directly with cross-functional teams and multiple partners
  
  
• Deep knowledge and expertise of server hardware marketing. Marketing Experience in driving topics in Cloud, Telco, Security, AI and Manufacturing is preferred
• Demonstrate a strong understanding of server hardware, software, deployment (e.g., Hyper-Converged Infrastructure), and specific compute use cases (e.g. High-Performance Compute HPC).
• Experience in developing and activating ODM, SIs, Reseller and/or Distribution Partner marketing programs
• Experience working with ecosystem partners such as AWS, Azure, Google, etc would be a bonus.
• Willingness and passion to travel a minimum of 30% to customer meetings and partner activity
• Experience in B2B Account-Based Marketing; Able to demonstrate lead generation journey , from use of data about Customer Segmentation, developing key marketing assets/campaign/engagement platform, and eventually developing lead generation and close loop process of leads to pipeline with Sales.
• Lively, team-player, energetic, with an optimistic, can-do attitude.

ACADEMIC CREDENTIALS:

Bachelor’s degree or equivalent experience

LOCATION:

Cyberjaya, Selangor

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Benefits offered are described:  AMD benefits at a glance.

AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law.   We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process.

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