Job Description
The great thing about this role is that you'll be involved in various areas of marketing including online marketing, content writing, business, e-commerce, design, web design, and customer experience. This job will be perfect for you if you are a fresh graduate or new to marketing, and want to learn as much as you can about the different areas of online marketing (and a bit of offline marketing). Of course, if you already have working experience in this field, this is a great role for building up your creativity and strategy skills and implementing your ideas.
To make this job work, you must be eager to learn and grow, have a great work ethic, have attention to detail, and independent enough to work without a manager.
You will be trained and encouraged to pick up new skills and tools, help out in other departments (Want to try your hand at sales or design? Go for it!), and we will welcome all your ideas for sales and marketing. You'll learn and put to practice SEO copywriting skills, design skills for print and web materials, learn a bit of HTML and CSS, and push sales ideas for promotions. You will have the independence and freedom to provide ideas and execute them as well.
As the Online Marketing Executive you will be responsible in developing and implementing the overall online marketing strategies.
Role purpose:
- Maintaining the company’s online presence, including search visibility
- Deliver positive customer experience through marketing initiatives
- Generate greater brand awareness through partnerships, PR campaigns, social media and content
Key role responsibilities:
- Social media management (managing our Facebook page, Twitter, Instagram, Google+, LinkedIn)
- Content creation (blog posts, articles, and website content including info pages, product pages, and landing pages)
- SEO copywriting and design (design and publish your own content, edit and proofread web and print materials, brochures, catalogues, flyers, pages, advertisements and more)
- Preparing and distributing online newsletters to key stakeholders
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content
- Assist in the development of content calendar(s)
- Conducting ongoing usability tests to gauge content effectiveness
- Assist in gathering data and handle analytics and make recommendations based on those results
- Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics