Job Description

Department: Media Buying/Advertising

Reports To: Media Director/Advertising Manager

Job Type: Full-Time

Job Summary:

We are seeking an experienced and results-driven Digital Media Buyer to join our advertising agency. The ideal candidate will have a strong background in digital advertising and media buying, with a keen ability to optimize campaigns and achieve maximum ROI. As a Digital Media Buyer, you will be responsible for planning, executing, and managing digital media campaigns across various platforms to drive client success.

Job Requirements

Key Responsibilities:

• Campaign Planning: Develop and implement digital media buying strategies that align with client goals and objectives.
• Media Buying: Execute and manage media buys across multiple digital platforms, including social media, search engines, display networks, and programmatic channels.
• Budget Management: Allocate and manage budgets effectively to ensure optimal spending and maximum ROI.
• Performance Monitoring: Monitor and analyze campaign performance metrics, including impressions, clicks, conversions, and ROI, to identify areas for improvement.
• Optimization: Continuously optimize campaigns through A/B testing, bid adjustments, audience targeting, and creative variations.
• Reporting: Prepare detailed performance reports and provide insights and recommendations to clients and internal teams.
• Market Research: Stay updated on industry trends, platform updates, and emerging technologies to ensure campaigns are current and competitive.
• Collaboration: Work closely with account managers, creative teams, and clients to develop and refine media strategies and ensure seamless campaign execution.
• Vendor Relations: Manage relationships with media vendors and platforms to negotiate rates, secure placements, and troubleshoot issues.
• Compliance: Ensure all campaigns comply with industry standards, platform policies, and legal regulations.

 Qualifications:

• Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Experience: 2+ years of experience in digital media buying or a similar role within an advertising agency.

 Skills:

• Proficiency with digital advertising platforms such as Google Ads, Facebook Ads, Instagram Ads, and programmatic buying tools.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent negotiation and communication skills.
• Ability to manage multiple campaigns and projects simultaneously.
• Detail-oriented with strong organizational and time management skills.
• Familiarity with web analytics tools such as Google Analytics.

Attributes:

• Results-driven mindset with a focus on achieving client objectives.
• Creative and strategic thinker.
• Team player with a collaborative approach.
• Preferred Qualifications:
• Experience with demand-side platforms (DSPs) and real-time bidding (RTB).
• Knowledge of SEO and SEM best practices.
• Certification in digital advertising (e.g., Google Ads, Facebook Blueprint).

Skills