Job Description

Marketing Strategy & Brand Management

1. Develop and execute integrated marketing strategies that strengthen brand positioning around its core USPs: Speed, Convenience, and Experience.
2. Lead digital, content, and performance marketing initiatives across platforms such as Google, Meta, and LinkedIn, ensuring optimal lead generation (excluding direct sales responsibility).
3. Oversee the creation of high-quality content assets (e.g., blogs, videos, technical guides) that support SEO, brand trust, and market education.
4. Monitor campaign effectiveness and drive continuous improvement through data-driven insights and ROI analysis.

Strategic Partnerships & Market Development

1. Identify, cultivate, and manage strategic partnerships with organizations (e.g., Koperasi, AM2U) to expand reach, co-create value propositions, and open up new markets or customer segments.
2. Lead business development initiatives that support the company’s expansion goals, such as new market entry or service diversification, in alignment with broader business objectives.
3. Collaborate with internal teams to ensure partnership activities are aligned with marketing and operational priorities.

Public Relations & Corporate Communication

1. Manage external communications and serve as a brand spokesperson in coordination with senior leadership and cross-functional teams.
2. Lead corporate communications efforts during brand-impacting events, PR opportunities, or reputation management scenarios.
3. Develop and execute communication plans around ESG initiatives, sustainability programs, and energy efficiency compliance, enhancing the company's corporate citizenship image.

Leadership, Reporting & Performance Management

1. Set strategic goals and KPIs for marketing, communications, partnerships, and customer engagement.
2. Monitor performance metrics such as brand reach, engagement rates, lead quality, and marketing ROI using dashboards and analytics tools.
3. Provide coaching, mentoring, and performance feedback to team members, fostering a culture of excellence, accountability, and continuous improvement.
4. Collaborate cross-functionally with other managers and departments to ensure cohesive strategy execution.

Job Requirements

Qualifications

1. Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s or certifications (e.g., Google Ads, HubSpot) are a plus.
2. 5–7 years of experience in Marketing marketing-related role.
3. Proven ability to lead integrated marketing campaigns, digital performance strategies, and content development.
4. Experience managing strategic partnerships and public communications.
5. Proficient in platforms such as Google Ads, Meta, LinkedIn, and analytics tools (e.g., Google Analytics).
6. Strong leadership, project management, and cross-functional collaboration skills.
7. Excellent written and verbal communication in English and Bahasa Melayu.

Skills