Job Description

We’re hiring a Senior Executive, Digital Marketing to lead campaigns across social media, paid ads, live commerce, and e-commerce platforms. The role focuses on driving brand awareness and conversions through strategic, data-driven marketing.

Job Requirements

Key responsibilities

Digital Strategy & Performance Marketing

1. Develop and execute end-to-end digital marketing strategies to drive brand awareness, engagement, and conversions.
2. Manage paid media campaigns across Meta (Facebook, Instagram), Google Ads, TikTok, and other platforms, focusing on A/B testing, targeting, and ROI optimization.
3. Monitor and analyze key performance metrics (CTR, CPC, ROAS, etc.) using platforms like Meta Ads Manager, TikTok Ads Dashboard, and Google Analytics; deliver actionable insights.
4. Collaborate with media agencies on campaign planning, budget forecasting, invoice management, and reporting.
5. Align campaign content with e-commerce platforms and SEO strategies to enhance visibility and support sales objectives.

Social Media & Content Management

1. Lead daily content planning, publishing, and scheduling across platforms such as Instagram, Facebook, and TikTok.
2. Maintain content calendars and ensure timely execution of seasonal and campaign-based content.
3. Develop and implement content strategies that drive engagement through product education, storytelling, and trend-based formats.
4. Coordinate visuals and messaging to ensure brand consistency across social channels.

Strategic Partnerships & Market Development

1. Identify, develop, and manage strategic partnerships (e.g., with Koperasi, AM2U) to enhance brand reach and unlock new customer segments.
2. Co-create value propositions and collaborative initiatives that bene it both parties and align with the company’s brand positioning.
3. Lead business development activities focused on market expansion, new channel entry, and service diversiication.
4. Work cross-functionally with internal marketing, sales, and operations teams to ensure partnership initiatives align with broader business objectives and execution timelines.
5. Monitor and evaluate partnership performance, providing regular updates and strategic recommendations to leadership.

Qualifications

1. Candidates must possess at least a Bachelor’s Degree in Marketing, IT, Mass Communication, Advertising, or a related field.
2. At least 3 years of experience in digital marketing, with a strong focus on managing and optimizing paid advertising campaigns across various platforms (e.g., Facebook, Google, TikTok).
3. Proficiency in using digital marketing tools and software, including Facebook Ads Manager, Google Ads, Google Analytics, and any relevant social media management tools.
4. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to enhance campaign performance.
5. Excellent written and verbal communication skills in both Bahasa Malaysia, English, and capable of effectively collaborating with cross-functional teams and stakeholders.
6. Strong project management skills, with the ability to handle multiple campaigns simultaneously and meet tight deadlines.
7. Experience in budgeting and financial planning for digital marketing campaigns, demonstrating an understanding of ROI and performance metrics.
8. A proactive mindset with a passion for continuous learning and professional development in digital marketing.

Skills