Job Description

• Develop and implement a holistic digital marketing strategy tailored to our platform's launch and growth stages.
• Oversee the creation of compelling digital content, including graphics, videos, blog posts, and more, that effectively communicates our platform's unique value proposition.
• Manage and curate content across our social media platforms, fostering engagement and building a thriving online community of job seekers and employers.
• Plan, executed, and optimized paid advertising campaigns across various digital channels to drive user acquisition, engagement, and conversion.
• Optimize our platform for search engines to boost organic traffic and lead effective search engine marketing (SEM) campaigns.
• Develop and implement impactful email marketing campaigns that nurture leads, engage users, and provide relevant platform updates.
•  Monitor key performance indicators (KPIs) and leverage data-driven insights to refine strategies and enhance campaign effectiveness.
• Identify and explore strategic partnerships and collaboration opportunities within the digital landscape to amplify our platform's reach.

Job Requirements

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• 6+ years of demonstrated experience in digital marketing, preferably within the advertisement or job portal sector.
• Profound understanding of digital marketing principles, platforms, and emerging trends.
• Proficiency in a range of digital marketing tools, including SEO, social media management, email marketing, and analytics platforms.
• Creative mindset with the ability to conceptualize engaging content and campaigns.
• Analytical acumen for interpreting data and deriving actionable insights.
• Excellent communication skills for effective cross-functional collaboration.
• Strong project management skills for orchestrating campaigns and initiatives.
• Passion for staying updated with the latest advancements in digital marketing and technology.

Skills

Additional Info