Job Description

Content Planning & Creation

• Plan, organize, and execute content calendars across social media platforms. 
• Develop engaging content ideas, campaign hooks, captions, and editorial angles that align with marketing objectives. 
• Translate project discussions into clear content briefs, including objectives, target audience, messaging, content format, deadlines, and call-to-actions. 
• Produce mobile-first content, including Instagram Reels, Stories, TikTok videos, short-form videos, behind-the-scenes content, and event highlights. 
• Create basic graphics, posters, and social media visuals using Canva or similar design tools. 
• Edit simple videos using CapCut or equivalent mobile editing applications. 
• Ensure all content is accurate, engaging, and ready for publication. 

Social Media & Community Management

• Schedule and publish approved content across Facebook, Instagram, TikTok, and other digital platforms. 
• Monitor audience engagement, comments, messages, and community interactions. 
• Support live event coverage by capturing real-time content and publishing updates. 
• Maintain consistency in brand messaging across all digital channels. 

Project Coordination

• Coordinate with internal teams, designers, photographers, videographers, KOLs, influencers, and external partners. 
• Prepare content briefs and review outsourced work to ensure quality and brand consistency. 
• Monitor project timelines, deliverables, and content approvals. 
• Identify potential risks or delays and recommend solutions before deadlines are affected. 

Performance & Reporting

• Track social media performance using key metrics such as reach, engagement, views, clicks, and audience growth. 
• Analyze campaign performance and provide recommendations to improve future content. 
• Maintain organized records of published content, creative assets, approvals, and performance reports. 
• Verify all facts, product information, dates, pricing, and campaign details before publication. 

Job Requirements

• Diploma or Bachelor's Degree in Marketing, Mass Communication, Digital Media, Advertising, Journalism, or a related field. 
• Minimum 2–3 years of experience in social media management, content marketing, or digital marketing. 
• Proven experience managing social media accounts for brands or businesses. 
• Strong understanding of Facebook, Instagram, TikTok, and current social media trends. 
• Skilled in Canva, CapCut, and basic content creation tools. 
• Basic photography and videography skills using mobile devices. 
• Excellent copywriting and communication skills in English. Bahasa Malaysia and Mandarin are an added advantage. 
• Able to interpret social media analytics and recommend content improvements. 
• Highly organized with excellent time management and multitasking abilities. 
• Able to work independently and coordinate multiple projects simultaneously. 
• Comfortable working during weekends, evenings, and public holidays when supporting events. 
• Possess own transportation and willing to travel locally or overseas when required. 
• Valid passport is an added advantage. 

Preferred Qualifications

• Experience in event marketing, automotive, motorsports, sports, or lifestyle brands. 
• Experience coordinating influencers, KOLs, agencies, or external production teams. 
• Familiarity with Meta Business Suite, TikTok Business Center, or social media scheduling tools. 
• Experience supporting live event coverage and real-time content creation. 

Skills