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AVP, Customer Experience

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This job is AVP, Customer Experience at Astro Malaysia. You'll develop CX strategies, manage projects, and engage with key stakeholders. You might like this job because it offers opportunities for career advancement and a vibrant office culture.

Undisclosed

All Asia Broadcast Centre, Kuala Lumpur

Job Description

WHY JOIN US?

  • We practice a vibrant & energetic office culture.

  • We provide opportunities for career advancement within the company.

  • Good performance is always rewarded accordingly.

It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.

JOB RESPONSIBILITIES:

What you will do:

Customer experience (CX) strategy

  • Develop customer-centric insights. Locate, analyse and interpret Operational (e.g. cost-to-serve, cost-to-acquire, subscriber retention) and Experiential (e.g. net promoter score, customer satisfaction score, customer effort score) data from core Pay-TV business units.
  • Build data-driven case for change. Plan CX projects supported by customer research. Develop value-based arguments for improvement by modelling qualitative / quantitative upsides to business / customer.
  • Plan and expand pipeline of CX projects. Identify and engage key business leader stakeholders (VPs, SVPs, C-Levels). Package and pitch CX projects to business leaders to secure critical approvals, funding, and organisational support.

Customer experience (CX) delivery

  • Manage and execute CX projects. Guide and support CX team members to deliver target customer / business outcomes within defined timeline and budget. Identify, assess and mitigate execution risks.
  • Communicate and coordinate. Identify and engage team leader stakeholders (AVP, SAVP). Support clear, focused and effective communication / coordination between CX team members and external stakeholders. Manage diverging expectations, mediate interpersonal conflict, and create positive momentum.
  • Define and measure target outcomes. Identify and define target customer / business outcomes (Quantitative, qualitative). When necessary, negotiate and adjust target outcomes to account for new information.
  • Plan and execute Customer Communication and Engagement initiatives. Identify critical messaging and touchpoints as well optimum customers communications modes.

REQUIREMENTS:

Who you are:

Continually support cross-functional alignment and closeness, towards solving these issues from a customer perspective. Team members must necessarily deploy a unique blend of strategic thinking, operational familiarity, and product knowledge in order to consistently and effectively drive customer-facing improvements.

  • Candidate must possess Degree, preferably in Communications, Marketing, Business or equivalent
  • At least 5 years and above working experience in customer experience or performance improvement 
  • Independent problem-solving: Candidate to display strong ability in analyzing and interpreting data, arriving at a well-reasoned assessment, and developing rational next steps.
  • Independent planning and delivery: Candidate to display track record of moving teams from ideation to execution, and actively managing delivery plans against limited time and resources.
  • Stakeholder management: Candidate to support clear, focused, and effective communication / coordination between internal teams and external stakeholders.
  • Excellent written and spoken communication skills in BM and English

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”


Job Requirements


Company Benefits

Career development

At Astro, you can take up apprenticeships, train your technical skills, foster your soft skills and enhance the quality of your leadership.

Employee engagement

We commemorate significant achievements and plan enjoyable events and activities to maintain the engagement of our staff all year round.

Astro Young Talent Programme

We have curated a robust rotation and development plan so you can apply your knowledge with experience in Malaysia’s leading entertainment space!


Additional Info

Company Activity

Last active - 1 hour ago


Company Profile

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Astro

Astro Malaysia Holdings Berhad (“Astro”) is Malaysia’s leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms.

As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals.

We are Malaysia’s biggest content creator, in a market where viewing share is dominated by local content. Our three distinct video services, namely Astro Pay-TV, NJOI and sooka, our own OTT for millennials, are designed to serve Malaysians across all segments.

As we stride forward in our transformation journey to be Malaysia’s No.1 Entertainment Destination, we will continue to grow and evolve to serve customers better, inspiring and bringing Malaysians together along the way.

Source: astro.com.my