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AVP, Product Manager (AI & Creative Enablement)

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This job is for an AVP, Product Manager focused on AI & Creative Enablement. You might like this job because you’ll bridge teams, streamline processes, and drive innovation with emerging tech in a lively, diverse workplace.

Undisclosed

Bangsar South, Kuala Lumpur

Job Description

WHY JOIN US?

  • We practice a vibrant & energetic office culture.

  • We provide opportunities for career advancement within the company.

  • Good performance is always rewarded accordingly.

It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.

JOB RESPONSIBILITIES:

Acting as the bridge between sales, business with creative and delivery teams, this role ensures that requests are structured, priorities are clear, and projects are delivered efficiently and with impact. 
The role also plays a critical part in building scalable workflows, managing traffic, and driving AI research & enablement — evaluating emerging tools and introducing new solutions to help teams work smarter and deliver better outcomes.

What you will do: 

  • Product Ownership: Own the digital & creative enablement roadmap, balancing long-term priorities with ad hoc requests. 

  • Workflow Design: Build and optimize processes that streamline the flow of briefs from business to creative/delivery teams. 

  • Traffic & Project Management: Manage incoming requests, prioritize effectively, and oversee delivery across multiple stakeholders. 

  • Business Bridging: Translate sales and business briefs into structured requirements for execution. 

  • AI Research & Enablement: Continuously research emerging AI/digital tools, evaluate fit for business needs, and introduce solutions that improve efficiency and creative output. 

  • Collaboration: Work closely with sales, marketing, and creative teams to align initiatives with business objectives. 

 

REQUIREMENTS:

Who you are: 

  • Experience in Product or Project Management in digital, creative, or tech-driven environments. 

  • Strong background in workflow/process design and traffic/operations management. 

  • Excellent organizational, prioritization, and stakeholder management skills. 

  • Digital savvy with strong understanding of AI research and enablement (ability to identify, evaluate, and implement the right tools). 

  • A creative mindset with the ability to balance business needs with effective delivery. 


Job Requirements


Company Benefits

Career development

At Astro, you can take up apprenticeships, train your technical skills, foster your soft skills and enhance the quality of your leadership.

Employee engagement

We commemorate significant achievements and plan enjoyable events and activities to maintain the engagement of our staff all year round.

Astro Young Talent Programme

We have curated a robust rotation and development plan so you can apply your knowledge with experience in Malaysia’s leading entertainment space!


Additional Info

Company Activity

Last active - few days ago


Company Profile

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Astro

Astro Malaysia Holdings Berhad (“Astro”) is Malaysia’s leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms. As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals. We are Malaysia’s biggest content creator, in a market where...