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AVP, Trade & Product Marketing

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This job is the AVP of Trade & Product Marketing at Astro Malaysia. You might like this job because it offers opportunities for career advancement and rewards good performance. Lead marketing strategies and collaborations while overseeing campaigns for Astro PayTV. Ideal for those interested in entertainment and content development.

Undisclosed

Malaysia, Kuala Lumpur

Job Description

WHY JOIN US?

  • We practice a vibrant & energetic office culture.

  • We provide opportunities for career advancement within the company.

  • Good performance is always rewarded accordingly.

It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.

JOB RESPONSIBILITIES:

  • Lead in alignment among stakeholders and partners for product marketing (ie: Astro PayTV) brief.
  • Lead in GTM strategy for product marketing (ie: Astro PayTV) from ATL, On Ground, Online to BTL
  • Work in collaboration with Media and Budget to strategies GTM that’s aligned with the market opportunity.
  • Provide leadership in direction of product marketing GTM, plan initiatives that drives quantifiable impact and results.
  • Seek opportunities to create unique & exclusive collaboration among content team, sales team and external partners.
  • Oversea campaign roll-out, gather learning and implement continuous improvements to drive efficiency and results.
  • Acts as project manager and point of contact for all product marketing (ie: Astro payTV). This includes the preparation of project and business plans and timelines.

REQUIREMENTS:

  • Working experience in marketing communication/trade marketing
  • Excellent writing skills in English
  • Good communication skills in English and BM
  • Good analysis of campaign performance marketing for digital and social
  • A strong interest/ knowledge in Radio, Music, Entertainment and Lifestyle related content and a flair for developing content in this area.


Job Requirements


Company Benefits

Career development

At Astro, you can take up apprenticeships, train your technical skills, foster your soft skills and enhance the quality of your leadership.

Employee engagement

We commemorate significant achievements and plan enjoyable events and activities to maintain the engagement of our staff all year round.

Astro Young Talent Programme

We have curated a robust rotation and development plan so you can apply your knowledge with experience in Malaysia’s leading entertainment space!


Additional Info

Company Activity

Last active - few hours ago


Company Profile

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Astro

Astro Malaysia Holdings Berhad (“Astro”) is Malaysia’s leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms.

As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals.

We are Malaysia’s biggest content creator, in a market where viewing share is dominated by local content. Our three distinct video services, namely Astro Pay-TV, NJOI and sooka, our own OTT for millennials, are designed to serve Malaysians across all segments.

As we stride forward in our transformation journey to be Malaysia’s No.1 Entertainment Destination, we will continue to grow and evolve to serve customers better, inspiring and bringing Malaysians together along the way.

Source: astro.com.my