Campaign Execution & Performance Optimization 

• Own end-to-end execution of digital campaigns, ensuring accurate setup, timely delivery, and smooth performance across Astro's ad network. 

• Monitor and manage campaign pacing, budgets, and inventory utilization to achieve optimal delivery and advertiser satisfaction. 

• Optimize media buying strategies across platforms (Google Ads, Meta, DV360, TTD, Xandr, etc.) to enhance campaign performance. 

• Track and analyze key KPIs (eCPM, CTR, CPC, CPA, ROAS, viewability) to proactively adjust tactics for better results. 

• Collaborate with sales and Campaign Planning Manager to align execution with advertiser goals. 

Campaign Monitoring, Troubleshooting & Ad Tech Coordination 

• Work closely with ad tech and operations teams to troubleshoot issues related to tracking, discrepancies, under-delivery, and platform errors. 

• Ensure that pixels, UTM tags, and tracking parameters are correctly implemented and functioning as expected. 

• Liaise with third-party vendors (MOAT, IAS, DoubleVerify, Google Analytics, CM360) to validate tracking, attribution, and ad verification processes. 

Post-Campaign Analysis & Performance Insights 

• Conduct in-depth post-campaign analysis, identifying insights to improve future campaign execution. 

• Provide performance reports and recommendations to internal teams and advertisers for optimization opportunities. 

• Ensure that learnings from past campaigns are applied to improve future planning and execution. 

Team Management & SLA Enforcement 

• Lead and mentor Digital Campaign Executives, ensuring they work together to achieve campaign KPIs and delivery goals. 

• Enforce best practices and SLA adherence, ensuring campaigns follow standard workflows and meet quality expectations. 

• Develop and implement checklists, SOPs, and process improvements to minimize execution errors. 

• Conduct training and knowledge-sharing sessions to upskill the team and ensure consistent execution standards. 

• Degree/Diploma holders in Business/Advertising/Commerce/Communications or in any relevant field  

• 4-6 years of experience in digital media execution, optimization, or programmatic advertising. 

• Strong expertise in campaign delivery, pacing, and optimization across platforms like Google Ads, Meta, DV360, TTD, and Xandr. 

• Proven ability to analyze KPIs (eCPM, CPC, CPA, CTR, ROAS, viewability) and make data-driven optimizations. 

• Hands-on experience in campaign troubleshooting, tracking discrepancies, and ad tech integrations. 

• Familiarity with ad verification tools (MOAT, IAS, DoubleVerify) and analytics platforms (Google Analytics, Looker Studio, CM360). 

• Excellent leadership skills to guide and enforce best practices among the Digital Campaign Executives. 

• Strong attention to detail and project management skills to ensure seamless campaign execution.