Job Description

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

It’s a business and it’s a brand. Simply put its about driving business growth and building an enduring brand cherished by all Malaysians. So, the role naturally requires someone who has a neck in solving business problems harnessing the know-how of budget & media planning to ensure Astro’s presence in market is optimum in building brand affinity in the long run. Someone who enjoys piecing together marketing campaign with budget & media mix channel, but no man is an island. Reporting to the AVP of Marketing Support, Budget & Media Planning the role supports in the marketing campaign roadmap to media & budget strategy. The role also requires a collaborative work ethic among internal and stakeholders from marcomm, business unit, performance media, sales & agencies.

Job Description: 

• Support in alignment among stakeholders and partners for quarterly & individual campaign budget & media planning. Covering from strategy – implementation & post campaign/quarterly reconciliation.  
• Support in GTM strategy for planned marketing campaigns from ATL media strategy (DOOH/OOH, radio, trade & activation).  
• Work in collaboration with Marcomm, Digital Performance, Trade & Sales to strategies GTM budget & media strategy that’s aligned with the market opportunity.
• Execute in direction of planned media mix GTM, that drives quantifiable impact and results.
• Seek opportunities to create unique & exclusive collaboration among media owners & agency partners.
• Accountable in campaign roll-out, gather learning and implement continuous improvements to drive efficiency and results.
• Acts as media & budget “go-to” and point of contact for all planned quarterly marketing campaigns (ie: Astro payTV).

REQUIREMENTS:

• Experience in marketing budget/media planning is required
• Excellent writing skills in English
• Excellent use of Microsoft Excel, Power Point and Word.
• Good communication skills in English and BM
• Good analysis of campaign performance marketing for media post buy
• A strong interest/ knowledge in Radio, Music, Entertainment and Lifestyle related content and a flair for developing content in this area.
• Passionate about analysing numbers, interpreting trends, drawing actionable insights.

Job Requirements