Job Description

This role requires you to be adept in using various performance marketing tools and have the necessary skills to deliver a successful paid marketing campaign. You will be planning, forecasting, implementing, monitoring and optimizing paid marketing campaigns for clients. 

Job responsibility:

• Develop campaign strategy, analyze performance data, and optimize ad campaigns & landing pages accordingly to achieve clients marketing objectives
• Collaborate with content & creative teams to produce ad copywriting and creative deliverables 
• Assist sales team with pre-sales report and proposals including digital marketing audit, competitor analysis, budgeting and forecasting
• Create campaign reports and update clients on campaign performance
• Identify and suggest opportunities for client account growth (up sell/ cross sell other marketing services or tools to client)
• Stay up to date on industry news and trends
   

Characteristics of our ideal candidate:

• Must be detail oriented & highly organized 
• Professional interpersonal skills
• Self-starter and great at time management 
• Able to work independently and collaboratively
• Able to solve problems and think critically

Job Requirements

Job requirements:

• Minimum 2-3 years of experience in ad buying in digital ad channels such as Facebook Ads, Google Ads, LinkedIn Ads
• Experienced in marketing tools such as Google Analytics, SEMRush, Facebook pixel and Google Tag Manager
• Certifications in Google Ads, Facebook Ads, LinkedIn Ads and the like are added bonus
   

Suggested Software Proficiency

You need to be proficient in common tools used by a performance marketer, including but not limited to:

• Project Management Software 
• Collaboration Tools
• Work Messaging & Video Call Apps 
• Knowledge in CRM is also a plus

Skills