Job Description

• Conduct keyword research to identify high-value search terms based on search volume, competition, and user intent 
• Create high-quality, engaging, and original content including blog articles, landing pages, and product descriptions 
• Optimize content using SEO best practices, including keyword placement in titles, headings, meta tags, and body content 
• Write compelling Meta Titles and Descriptions to improve click-through rates (CTR) 
• Implement internal linking strategies to enhance website structure and SEO performance 
• Continuously update and optimize existing content to improve search rankings and organic traffic 
• Perform competitor analysis to identify content gaps and opportunities to outperform competitors 
• Track and analyze content performance using tools such as Google Search Console (GSC) and other SEO platforms 
• Collaborate with marketing and design teams to align content with overall campaign and branding strategies 

Job Requirements

• Bachelor’s Degree in Marketing, Communications, Journalism, English, Business, or any related field 
• 1-2 years proven experience as a Copywriter, Content Writer, or SEO Writer is added advantage
• Strong writing skills with the ability to produce clear, engaging, and conversion-driven content 
• Solid understanding of SEO fundamentals, including keyword strategy, search intent (informational & transactional), and on-page SEO 
• Experience in keyword research and ability to evaluate search volume, competition, and content value 
• Ability to structure and optimize content for better readability and search performance (headings, formatting, keyword placement) 
• Familiarity with SEO and analytics tools such as Ahrefs, SEMrush, Google Search Console (GSC), or similar 
• Basic data analysis skills to interpret performance metrics and improve content strategy 
• Strong attention to detail with the ability to meet deadlines and content targets 
• Proactive learner with the ability to adapt to SEO trends and strategies 
• Ability to communicate in Mandarin will be an added advantage
• Fresh graduate is welcome

Skills