Job Description

• Assist in setting up, managing, and optimizing Google Ads campaigns (Search, Display, YouTube, Performance Max) 
• Support the development of campaign structures including Campaigns, Ad Groups, Keywords, and Ads 
• Monitor campaign performance and assist in optimization based on key metrics such as CTR, CPC, CPA, ROI, and ROAS 
• Help adjust keyword targeting, bidding strategies, audience segments, and placements to improve performance 
• Support A/B testing for ad creatives, including headlines, descriptions, images, and video ads 
• Work closely with the creative team to develop and optimize ad creatives and landing pages 
• Assist in analyzing campaign data and preparing weekly performance reports 
• Use tools such as Google Ads, Google Analytics (GA4), and Excel / Looker Studio for tracking and reporting 
• Support in scaling campaigns through budget adjustments and keyword expansion 
• Continuously learn and explore new advertising strategies, tools, and market trends

Job Requirements

• 1–2 years of experience in Google Ads, digital marketing, or performance marketing (fresh graduates with relevant internship experience are encouraged to apply) 
• Basic understanding of Google Ads platform and campaign structure 
• Familiarity with key digital marketing metrics such as CTR, CPC, CPA, and ROAS 
• Strong interest in performance marketing and data-driven advertising 
• Basic analytical skills with the ability to interpret campaign performance data 
• Familiarity with tools such as Google Analytics (GA4) or similar analytics platforms is an advantage 
• Willingness to learn, proactive, and able to work in a fast-paced environment 
• Good communication and teamwork skills 
• Ability to communicate in Mandarin will be an added advantage

Skills