Job Description

Key Responsibilities

1. Developing and implementing integrated marketing campaigns across digital and traditional channels to drive brand awareness and engagement
   制定并执行整合型市场营销活动，涵盖数字和传统渠道，以提升品牌知名度与客户参与度
2. Managing and optimising the company's social media presence to effectively reach and connect with our target audience
   管理和优化公司的社交媒体平台，有效触达并与目标受众建立联系
3. Plan, execute, and monitor advertising campaigns and promotional activities.
   策划、执行及监控广告活动和促销活动
4. Collaborating with cross-functional teams to create compelling content that showcases our products and services
   与跨部门团队合作，创作有吸引力的内容，展示公司的产品与服务
5. Conduct research to understand market trends, competitors, and customer needs; support in developing effective branding strategies
   开展市场调研，了解市场趋势、竞争对手及客户需求；协助制定有效的品牌战略
6. Staying up-to-date with industry best practices and emerging marketing trends
   紧跟行业最佳实践及新兴营销趋势
7. Create content calendars, plan engaging posts, and schedule content to ensure consistent brand communication
   制定内容日历，策划有吸引力的发布内容并进行排期，确保品牌传播的一致性
8. Supporting the execution of brand-building initiatives, including events and sponsorships
   支持品牌建设相关活动的执行，包括活动策划与赞助项目
9. Assisting with the development and maintenance of marketing collateral, such as brochures, presentations and promotional materials
   协助开发和维护市场宣传资料，如宣传册、演示文稿和推广材料

Job Requirements

1. Bachelor's degree in Marketing, Communications or a related field
   市场营销、传播学或相关专业的学士学位
2. 1–3 years of experience in marketing, branding, or social media management (fresh graduates with strong portfolios are encouraged to apply)
   1–3 年市场营销、品牌管理或社交媒体运营相关经验（鼓励具备优秀作品集的应届毕业生申请）
3. Proficiency in digital marketing tools and techniques, including social media management, content creation, and analytics
   熟练掌握数字营销工具和技巧，包括社交媒体管理、内容创作和数据分析
4. Creative thinker with excellent communication and writing skills
   具有创造性思维，出色的沟通与写作能力
5. Excellent project management and multitasking abilities, with a keen eye for detail
   优秀的项目管理和多任务处理能力，注重细节
6. Creative problem-solving skills and a data-driven approach to decision-making
   具备创造性解决问题的能力，并以数据驱动决策
7. Collaborative mindset and the ability to work effectively within a cross-functional team
   具备团队合作精神，能在跨部门团队中高效协作
8. Mandarin Speaker

Skills