Job Description

• Plan, execute, optimize, and scale digital advertising campaigns across multiple channels including Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other relevant platforms.
• Monitor and improve campaign performance to achieve traffic, lead generation, conversion, CPA, ROAS, and revenue targets.
• Conduct audience research, keyword research, competitor analysis, and A/B testing to continuously improve campaign effectiveness.
• Set up and maintain analytics infrastructure including GA4, GTM, conversion tracking, pixels, and attribution measurement.
• Analyze campaign data and provide actionable insights, recommendations, and growth opportunities.
• Support SEO initiatives including keyword research, technical audits, on-page optimization, and content recommendations.
• Collaborate with content, creative, and web development teams to improve landing page performance and conversion rates.
• Prepare performance reports and communicate results clearly to internal teams and clients.
• Stay updated with digital marketing trends, platform updates, AI tools, and best practices.

Job Requirements

• 2–5 years of hands-on experience in Performance Marketing, SEM, Paid Media, or Digital Advertising.
• Strong experience with Google Ads and at least one additional advertising platform (Meta Ads, LinkedIn Ads, TikTok Ads, etc.).
• Proficient in Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking setup.
• Familiarity with SEO fundamentals, including keyword research, on-page SEO, and technical SEO.
• Strong analytical mindset with a data-driven approach to decision-making and optimization.
• Agency experience is preferred.
• Able to manage multiple projects, clients, and deadlines effectively.
• Good communication, presentation, and teamwork skills.
• Positive attitude, strong accountability, and willingness to continuously learn and improve.

Skills