Job Description

1. Develop and execute overseas social media (YouTube, Instagram, Facebook, TikTok, etc.) operation strategies, build a multi - platform account matrix, create account IPs, carry out content planning, account management, and event planning, and enhance brand awareness and user stickiness.
   
2. Independently create high - quality content with the help of AI technology, and make personalized customization according to different platforms and account IP positioning to ensure that the content is in line with themes such as lucky charms for fortune - changing and fortune - telling by diviners, so as to attract the target audience.
   
3. Deeply analyze social media data, comprehensively evaluate content performance and advertising delivery effects, flexibly adjust operation strategies and content creation directions according to data feedback, and continuously optimize the operation effect of the account matrix.
   
4. Overall manage the advertising delivery budget of all accounts in the account matrix, accurately plan advertising delivery strategies, achieve effective cost control and maximize advertising effects on platforms such as YouTube, Instagram, and TikTok, and promote business growth and brand communication.

Job Requirements

1. With more than 3 years of overseas media operation experience, deeply familiar with the user behavior and content preferences of platforms such as TikTok, Facebook, YouTube, X, and Instagram, and having experience in successfully building and operating social media matrices to achieve significant fan growth.
   
2. Proficient in using AI tools for creative content creation, able to produce novel and attractive materials combined with themes such as lucky charms for fortune - changing and fortune - telling by diviners, effectively improving content quality and communication effects.
   
3. Having rich experience in overseas social media advertising delivery, accurately grasping the advertising delivery rules and strategies of different platforms, and being able to formulate efficient advertising delivery plans according to the characteristics of the account matrix and business objectives.
   
4. Having a strong interest in and in - depth understanding of the fields of constellations, gossip, and numerology, or having relevant work experience, and being able to integrate professional knowledge into social media operation and content creation to enhance the professionalism and attractiveness of the account IP.

Skills