Job Description

Key Responsibilities:

Social Media Management

• Support the development and execution of social media strategies to ensure alignment with BookXcess’ brand identity and business objectives.
• Own and manage social media content calendars to ensure consistent, timely, and on-brand publishing.
• Create, curate, and manage content across platforms including Facebook, Instagram, TikTok, LinkedIn, X (Twitter), Threads, and Xiaohongshu
• Monitor social media trends, audience behaviour, and competitor activity to optimise content and engagement.
• Interact with followers, respond to comments and inquiries, and contribute to building a strong online community.
• Manage and moderate BookXcess’ online book community, fostering positive conversations and engagement
• Collaborate with internal and external teams to promote new book releases, store openings, and special promotions.
• Support the planning, execution, and optimisation of paid and organic social media campaigns, including promotions, contests, and influencer collaborations.
• Support the sourcing, coordination, and execution of influencer marketing initiatives.
• Provide guidance and support to team members in executing social media initiatives
• Work closely with marketing, PR, sales, and design teams to ensure brand voice consistency and cohesive messaging
• Track and analyse social media performance, preparing monthly reports with actionable insights to stakeholders

Collaboration & Brand Building

• Work closely with the marketing and merchandising teams to align campaigns with business objectives.
• Build relationships with influencers, bloggers, and media to increase brand visibility.
• Support partnerships with schools, libraries, and community groups to promote reading culture.

Job Requirements

 Qualifications & Skills:

• Minimum 3–5 years of experience in social media management or marketing, preferably within retail or lifestyle industries.
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Strong understanding of social media platforms, content creation, and engagement strategies.
• Excellent writing, editing, and storytelling skills.
• Experience with social media analytics and content management tools.
• Creative thinker with strong problem-solving skills.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Strong interpersonal skills and ability to engage with diverse audiences.
• Passion for books, literature, and fostering a reading community is a plus.
• Proficient in reading and writing Chinese, required for managing Chinese-language social media platforms (e.g. Xiaohongshu)

Skills