Job Description

Creative Leadership & Strategy

• Define, develop, and execute the creative vision, ensuring alignment with the brand’s tone, personality, and strategic objectives.
• Act as the head of the creative department, managing resources, budgets, and workflows to ensure timely, high-quality delivery.
• Champion creativity and innovation, pushing boundaries to elevate the brand’s presence across digital, print, and experiential channels.

Team Management & Development

• Lead, inspire, and mentor a team of designers, ensuring continuous skill development, creative excellence, and collaborative culture.
• Provide clear creative direction, constructive feedback, and performance evaluations for direct reports.
• Coordinate with copywriters, content creators, and marketing team to ensure cohesive messaging and visuals.

Creative Execution

• Oversee all creative output for marketing campaigns, social media, events, exhibitions, displays, merchandise branding, and promotional materials.
• Develop and maintain brand guidelines, ensuring visual and messaging consistency across all markets and platforms.
• Manage end-to-end creative project lifecycles, from ideation to final delivery, balancing creativity with business needs.

Collaboration & External Partnerships

• Work closely with the marketing team, event team, and other departments to translate business goals into creative concepts that drive engagement and sales.
• Oversee partnerships with external agencies, freelancers, and vendors, ensuring deliverables meet quality standards and brand requirements.

Innovation & Market Awareness

• Keep abreast of industry trends, cultural shifts, and competitor activities to proactively adapt and evolve creative strategies.
• Introduce fresh ideas, formats, and technologies that enhance the brand experience and differentiate Big Bad Wolf in the marketplace.

Job Requirements

• Bachelor’s degree in Design, Visual Arts, Marketing, or related field (or equivalent work experience).
• 7+ years in a creative leadership role, preferably in retail, events, or lifestyle brands.
• Strong portfolio demonstrating high-impact campaigns and brand storytelling.
• Excellent leadership, communication, and project management skills.
• Proficient in Adobe Creative Suite and other relevant design tools.
• Ability to work in a fast-paced, deadline-driven environment while managing multiple priorities.

Skills