Feeling under the weather? We provide Annual Leave, Medical Leave for your well-being.

Time Off.

Planning to beat the traffic for a workout after work hours? We have complete set of Gym Facilities and a BADminton Court at our work place! 

Well Being.

In our fast pace working environment, we acknowledge your hard work and support by providing career path for your future.



Career progressions

Your task achievement will be rewarded with Incentives, commissions, and Performance Bonus depending from you work unit. 



Monetary Rewards

We work hard, but we party hard too! The company arrange team outings include meals, drinks, parties.



BIG BAD WOLF Team Outings

Dress comfortable while being professional ! 

Business Casual Dress Code

Big Bad Wolf Books

Founded in 2009 by Andrew Yap and Jacqueline Ng, Big Bad Wolf Books began in Kuala Lumpur as a mission-driven initiative to make reading more accessible and affordable to all. As the brainchild of the founders of BookXcess, our goal has always been clear: to promote reading, enhance English literacy, and inspire a new generation of book lovers worldwide.
Known globally as the World's Biggest Book Sale, Big Bad Wolf Books is more than just a sale. It's a movement aimed at igniting a love for reading in people of all ages and walks of life. We believe that knowledge empowers individuals, helping them pursue and achieve their dreams. In today’s fast-paced, competitive world, being equipped with knowledge is more important than ever.
Since its humble beginnings, Big Bad Wolf Books has expanded into a global phenomenon, visiting 38 cities across 15 countries. From Southeast Asia to the Middle East and even Africa, including Tanzania and Kenya, we’ve remained committed to making books affordable for readers around the world. Our journey continues, with no plans to slow down.
The Big Bad Wolf Book Sale offers up to 90% discounts on a wide range of books—from science fiction and business literature to children's books and art. Our diverse selection allows readers to explore new genres and authors, ensuring that every visit to our sale offers a fresh experience.
At Big Bad Wolf Books, our mission remains the same: to spread the joy of reading and empower people through knowledge.

How we became the Big Bad Wolf ? 

At Big Bad Wolf Books, we are passionate about spreading knowledge and fostering a love for reading. We encourage continuous learning, innovation, and collaboration across all teams. Our diverse and inclusive work environment values creativity and problem-solving, with every team member’s input contributing to our global mission. We also prioritize work-life balance, ensuring our team can recharge and stay motivated. Join us and be part of a mission-driven team that’s making books accessible to everyone around the world.

What is our Culture? 

JOB SUMMARY
As the Head of Marketing, you will lead the development and execution of strategic marketing initiatives for BookXcess across both headquarters and all retail outlets. This role is pivotal in shaping the brand's voice, driving customer engagement, and contributing to the overall business growth.&nbsp;&nbsp;

ROLES &amp; RESPONSIBILITY
<ul>
<li>Develop and implement comprehensive, data-driven marketing strategies that align with overall company objectives and drive both HQ and retail business growth.&nbsp;</li>
<li>Oversee all marketing efforts for BookXcess retail outlets nationwide, ensuring alignment with brand standards, promotional calendars, and customer engagement objectives.&nbsp;</li>
<li>Lead efforts to expand BookXcess’s social media presence and reach, strengthening brand awareness and customer engagement across all major platforms.&nbsp;</li>
<li>Conduct SWOT analyses and market research to uncover new marketing opportunities and stay ahead of industry trends, particularly within the book and retail sectors.&nbsp;</li>
<li>Lead the planning, allocation, and management of budgets for all marketing campaigns, ensuring cost-effectiveness and alignment with business targets.&nbsp;</li>
<li>Conceptualise and execute integrated marketing campaigns across digital, social media, content, events, in-store promotions, and traditional channels.&nbsp;</li>
<li>Collaborate closely with retail operations and outlet teams to identify and support location-specific marketing initiatives and footfall-driving strategies.&nbsp;</li>
<li>Champion in-store customer experience initiatives, retail promotions, and engagement campaigns to enhance brand loyalty and conversion.&nbsp;</li>
<li>Develop and manage partnerships, sponsorships, and event collaborations to elevate brand presence and attract new customer segments, especially at outlet and mall level.&nbsp;</li>
<li>Work with internal and external partners to conceptualise and execute marketing activations and on-ground events at BookXcess outlets, aligned with seasonal campaigns and business priorities.&nbsp;</li>
<li>Lead the go-to-market marketing strategy for BookXcess BookBot machines—including deployment plans, brand positioning, promotional campaigns, and revenue contribution goals (e.g. deploy XX BookBots across Malaysia and Singapore by end 2025, contributing RMXXX in Malaysia and SGDXXX in Singapore).&nbsp;</li>
<li>Monitor and analyse performance metrics across all marketing platforms, optimising campaigns based on data insights and KPIs.&nbsp;</li>
<li>Collaborate cross-functionally with product, sales, events, and technology teams to ensure unified messaging and effective go-to-market strategies.&nbsp;</li>
<li>Safeguard brand consistency and positioning across all communication touchpoints, both online and offline.&nbsp;</li>
<li>Lead, coach, and develop a high-performing marketing team, fostering a culture of creativity, accountability, and continuous improvement.&nbsp;</li>
</ul>

This job is about leading marketing for BookXcess, shaping their brand and connecting with customers. You might like this job because you&#x27;ll create exciting campaigns, work with a creative team, and drive growth while sharing your love for books!

Digital Marketing

SEO Strategy

Content Marketing

Email Marketing

Social Media Marketing

JOB SUMMARY
As the Head of Marketing, you will lead the development and execution of strategic marketing initiatives for BookXcess across both headquarters and all retail outlets. This role is pivotal in shaping the brand's voice, driving customer engagement, and contributing to the overall business growth.  

ROLES and RESPONSIBILITY



-Develop and implement comprehensive, data-driven marketing strategies that align with overall company objectives and drive both HQ and retail business gro...

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Company Profile

Big Bad Wolf Books