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Senior Marketing & Operations Manager

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AI-generated summary

  • Drive daily execution: run campaigns, events and ops; track tasks, enforce SOPs, run WIPs, fix issues.
  • Deliver on-ground book events across Malaysia, Indonesia, Thailand, Philippines.
  • Lead juniors, represent the Head on-site, travel regionally, own impact!

Undisclosed

Shah Alam, Selangor

Job Description

Responsibilities:

Own the Daily Execution

  • Drive the day-to-day progress of all active projects, campaigns and event operations
  • Track every task, every deadline and every deliverable across the team
  • Ensure SOPs, playbooks and project timelines are followed -- not just documented
  • Be the first to flag when something is off-track, off-brief or off-schedule
  • Run weekly WIP reviews with the team -- chase, follow up, close loops

Be the Big Brother to the Junior Team

  • Oversee and guide junior team members across marketing, events and operations
  • Handhold where needed -- but build independence, not dependency
  • Set clear expectations, give clear feedback, and hold people accountable
  • Create a team culture where problems are flagged early -- not buried
  • Be the buffer between the Head of BBW and the JRs – filter and direct

Manage Multiple Projects Simultaneously

  • Oversee all active workstreams across BBW – events ops, marketing campaigns, B2B, e-commerce.
  • Prioritise ruthlessly when resources are stretched
  • Ensure cross-functional alignment between marketing, creative, operations and BD
  • Own the project management infrastructure -- timelines, status tracking, escalation logs
  • Make sure the left hand always knows what the right hand is doing

Enforce Operational Excellence

  • Ensure all BBW event playbooks / scorecards are followed consistently across all markets
  • Monitor event and campaign quality against established standards
  • Identify breakdowns in process, flag , and fix them -- with urgency
  • Build and maintain SOPs for recurring operational activities
  • Be the hawk: if a standard is slipping, call it out immediately

Travel and Be Where the Action Is

  • Be on the ground at events and key market activations when it matters
  • Travel across Malaysia, Indonesia, Thailand, Philippines, other BBW markets as required
  • Represent the Head of BBW on the ground when needed
  • Ensure that what is agreed in KL is actually executed in Jakarta, Bangkok and beyond

Handle the Heat

  • This is a fast-moving, high-pressure environment with a CEO who demands results
  • You will be expected to perform under pressure, pivot quickly and stay composed
  • You will face tight timelines, last-minute changes, and high expectations -- and deliver anyway
  • You will be accountable. When things go wrong, you fix them. Not explain them

Job Requirements

  

  • Minimum 5--7 years of experience in marketing, events, or operations in a fast-paced environment
  • Proven track record of managing multiple projects simultaneously with measurable outcomes
  • Experience in a regional or multi-market role is strongly preferred
  • Background in retail, events, publishing or consumer-facing brand is an advantage
  • Experience managing and mentoring junior team members
  • Project management: you live by timelines, trackers and task lists. Nothing is too small to track.
  • Marketing sense: you understand campaigns, creative briefs, audience thinking, and what good output
  • looks like.
  • Operational discipline: you see process gaps and close them before they become crises.
  • Communication: you communicate clearly up to leadership and clearly down to the team. No ambiguity.
  • Problem solving: when obstacles appear, you find a way through. You do not wait for someone else to fix it.
  • People management: you know how to get the best out of different personalities without creating friction.
  • Stakeholder management: you can handle a demanding CEO, a nervous junior and an external partner --
  • all in the same day.
  • Fluent in English & Bahasa Malaysia
  • Proficient in project management tools, Microsoft Office and Google Workspace

Skills

Project Management
Marketing
Retail Operations
Event Management
Communication

Company Benefits

Time Off.

Feeling under the weather? We provide Annual Leave, Medical Leave for your well-being.

Well Being.

Planning to beat the traffic for a workout after work hours? We have complete set of Gym Facilities and a BADminton Court at our work place!

Career progressions

In our fast pace working environment, we acknowledge your hard work and support by providing career path for your future.

Monetary Rewards

Your task achievement will be rewarded with Incentives, commissions, and Performance Bonus depending from you work unit.

BIG BAD WOLF Team Outings

We work hard, but we party hard too! The company arrange team outings include meals, drinks, parties.

Business Casual Dress Code

Dress comfortable while being professional !


Additional Info

Company Activity

Last active - few minutes ago

Career Level

Manager / Team Lead

Job Specialisation


Company Profile

Big Bad Wolf Books-logo-image

Big Bad Wolf Books

Founded in 2009 by Andrew Yap and Jacqueline Ng, Big Bad Wolf Books began in Kuala Lumpur as a mission-driven initiative to make reading more accessible and affordable to all. As the brainchild of the founders of BookXcess, our goal has always been clear: to promote reading, enhance English literacy, and inspire a new generation of book lovers worldwide. Known globally as the World's Biggest Book Sale, Big Bad Wolf...