Social Media Lead

Job Description

Grow and expand BigPay’s social media presence on existing platforms including Facebook, Instagram, Twitter and TikTok.
Build and execute social media strategy through competitive research, platform determination, messaging and audience identification.
Lead social content calendar – includes content planning, ideation, execution, implementation, and community building.
Continuously improve all social strategies by tracking follower engagement metrics, insights and best practices across channels and reporting back monthly.
Create and craft highly engaging narratives and content that reflects BigPay’s tone of voice and resonates with the Malaysia and Singapore audiences – experimenting across diverse and emerging content formats
Ensures social media campaigns and content support BigPay’s brand/marketing and business strategy by working cross functionally with the wider marketing team (product marketing, content/blog, partnerships) and product and customer experience teams.
Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies
Define Social KPIs and develop a plan to measure and optimise performance
Collaborate with other departments (Customer Experience/Product) to manage reputation, identify key messaging, and coordinate feedback to coordinate actions plans.

5+ years experience in social media, marketing, and community building.
Strong conceptualising and copywriting skills and strong eye for detail and design. Experience partnering with designers to provide creative/art direction.
Natural ability to hold engaging conversations with online communities across social platforms.
Experience with social analytics/listening tools and content creation tools such as Canva, Adobe Creative Suite.
Knowledge of online marketing and good understanding of major social media platforms.
Experience working with the technology / finance sector. Interest in personal finance will be a plus.
Comfortable working in high growth, sometimes ambiguous environments
Self-starter with a strong sense of initiative, judgment and resourcefulness. Ability to adapt quickly to change.
Strong presentation and communication skills.
Candidate can apply via https://bigpay.bamboohr.com/jobs/view.php?id=28&source=aWQ9MjE%3D

4 - 7 Years of Experience

Digital Marketing

7000

KUALA LUMPUR

Full-Time

This job is no longer available