Job Description

WE’RE HIRING - Branding & Marketing Manager

About the Role

We are looking for a strategic, creative and results-driven Branding & Marketing Manager to lead brand development, integrated marketing campaigns, content strategy, influencer partnerships and event marketing initiatives.

The ideal candidate is someone who understands how to build a strong brand identity while translating marketing strategies into measurable business results.

Key Responsibilities

1. Brand Strategy & Development

* Develop and execute brand positioning, messaging and identity strategies.

* Maintain brand consistency across digital platforms, campaigns, partnerships and offline events.

* Conduct competitor research, market analysis and audience segmentation.

* Strengthen brand awareness, recognition and reputation.
2. Marketing Strategy & Campaign Management

* Plan and execute integrated online and offline marketing campaigns.

* Develop monthly and quarterly marketing calendars.

* Manage campaign budgets, timelines and deliverables.

* Evaluate campaign performance and optimize marketing strategies.

3. Digital & Social Media Marketing

* Develop content strategies for Instagram, TikTok, YouTube, Telegram and other relevant platforms.

* Work closely with social media and creative teams.

* Understand SEO fundamentals, social search optimization and digital analytics.

* Monitor audience growth, engagement, website traffic and conversion performance.

4. KOL, Partnerships & Event Marketing

* Identify and manage influencer, creator and brand partnership opportunities.

* Plan marketing activations for sponsorships, motorsport events and community initiatives.

* Coordinate event-related branding, promotional content and media exposure.

* Measure partnership and sponsorship effectiveness.

5. Marketing Analytics & Reporting

* Establish marketing KPIs and reporting frameworks.

* Track campaign performance, brand awareness, acquisition and conversion metrics.

* Analyzing marketing expenditure and return on investment.

* Prepare management reports with actionable recommendations.

6. Team & Project Management

* Coordinate designers, content creators, social media executives and external agencies.

* Ensure campaigns are delivered on time and within budget.

* Improve marketing workflows, collaboration and execution quality.

* Work closely with management to align marketing activities with business objectives.

Job Requirements

Requirements

* Minimum 5 years of relevant marketing experience.

* Proven experience in both brand building and campaign execution.

* Strong understanding of digital marketing and social media ecosystems.

* Experience managing marketing budgets and multiple projects.

* Strong analytical, communication and presentation skills.

* Ability to develop strategies and execute them independently.

* Proficiency in English; Mandarin and Bahasa Malaysia are strong advantages.

* Experience in entertainment, lifestyle, sports, motorsport, digital platforms or community-driven brands is advantageous.

* Familiarity with Google Analytics 4, Google Search Console, Meta Business Suite and reporting tools is an advantage.

Please submit your CV and a portfolio featuring at least two campaigns you have planned or managed, including your responsibilities, budgets and results.

Skills