Job Description

We’re looking for a Senior Strategist who can drive impactful marketing strategies from concept to execution. In this role, you’ll be responsible for shaping brand narratives, developing go-to-market strategies, and crafting compelling creative proposals for client pitches. You’ll collaborate with creative, digital, and account teams to develop holistic marketing plans that drive results.

Key Responsibilities

Pitch & Proposal Development:

• Lead the strategy development for new business pitches, crafting compelling proposals that align with client objectives.
• Conduct market and competitor analysis to inform pitch strategies.
• Work closely with creative, digital, and account teams to develop strategic storytelling and presentation materials.

Brand Strategy & Positioning:

• Develop and refine brand strategies, including brand positioning, messaging frameworks, and tone of voice.
• Conduct brand audits, market research, and consumer insights analysis to identify opportunities.
• Create brand playbooks and guidelines for consistent execution across touchpoints.

Go-to-Market Strategy:

• Develop comprehensive go-to-market (GTM) plans, outlining marketing channels, campaign roadmaps, and execution strategies.
• Collaborate with media, creative, and digital teams to ensure GTM strategies are actionable and effective.
• Provide strategic direction on content, messaging, and distribution tactics.

Content & Marketing Collateral:

• Write and edit strategic content for various marketing materials, including pitch decks, websites, social media, digital ads, case studies, and other brand collaterals.
• Ensure all content aligns with brand strategy and target audience insights.
• Develop messaging frameworks for multi-channel campaigns.

Video Strategy, Storyboarding & Production:

• Lead the development of video marketing strategies, ensuring alignment with brand goals and storytelling principles.
• Create video storyboards, scripting outlines, and production briefs for content such as brand videos, social media campaigns, and corporate films.
• Work closely with video producers, directors, and creative teams to oversee production, ensuring high-quality output.
• Manage timelines, budgets, and deliverables for video projects, ensuring seamless execution from concept to final delivery.

Stakeholder & Client Collaboration:

• Partner with account leads to align strategies with client goals and expectations.
• Present insights, strategies, and proposals to clients with clarity and confidence.
• Stay up to date with industry trends, consumer behaviors, and emerging marketing strategies.

Why Join Us?

• Work with dynamic brands across diverse industries.
• Be part of a creative and strategy-driven team.
• Opportunity to shape brand narratives and drive meaningful impact.
• A collaborative and innovative agency culture.

Job Requirements

• 3+ years of experience in strategy, brand consulting, or a related marketing role.
• Proven track record in developing pitch proposals, brand strategies, and GTM plans.
• Strong storytelling and presentation skills, with the ability to craft compelling narratives.
• Excellent writing skills, with experience creating content across various collaterals.
• A strategic thinker who can translate data and insights into actionable marketing plans.
• Ability to collaborate across teams and drive projects from strategy to execution.
• Experience working in a fast-paced agency environment is a plus.

Skills