Job Description

We're looking for a Performance Marketing Specialist to manage and optimize paid media campaigns while serving as a trusted partner to clients.

This role combines hands-on campaign management with client-facing responsibilities. The ideal candidate is analytical, proactive, and confident presenting performance insights and recommendations to clients. You'll work closely with the digital team, account servicing team, and creative team to deliver campaigns that drive measurable business results.

Key Responsibilities

1. Performance Marketing

• Plan, execute, monitor, and optimize campaigns across Meta, Google, and TikTok.
• Manage campaign budgets and ensure efficient allocation of media spend.
• Conduct audience targeting, retargeting, and A/B testing to improve campaign performance.
• Monitor campaign performance and identify opportunities for growth and optimization.
• Ensure accurate tracking through Meta Pixel, GA4, Google Tag Manager, and conversion tracking tools.

2. Client Management & Communication

• Attend client meetings and performance review sessions.
• Present campaign results, insights, and recommendations clearly and confidently.
• Respond to client queries regarding campaign performance and digital marketing best practices.
• Build strong client relationships through proactive communication and strategic thinking.
• Translate technical performance metrics into business-focused recommendations.

3. Reporting & Analysis

• Prepare weekly and monthly campaign reports.
• Analyze campaign performance and provide actionable insights.
• Track and report on key metrics including CPL, CPA, ROAS, CTR, CPM, and conversion rates.
• Support forecasting, budget planning, and campaign recommendations.

4. Internal Collaboration

• Work closely with creative, strategy, and account teams to develop effective campaign approaches.
• Provide creative feedback based on campaign data and audience performance.
• Stay updated on platform changes, trends, and emerging opportunities.

Job Requirements

Requirements

• 2–4 years of experience in Performance Marketing or Paid Media.
• Strong hands-on experience with Meta Ads, Google Ads, and TikTok Ads.
• Working knowledge of GA4, GTM, Meta Events Manager, and conversion tracking.
• Experience presenting campaign results and recommendations to clients.
• Strong communication and presentation skills.
• Ability to manage multiple accounts and priorities in a fast-paced agency environment.
• Strong analytical and problem-solving abilities.

Bonus Points

• Agency experience.
• Experience handling multiple client accounts.
• Google, Meta, or TikTok certifications.
• Experience with lead generation and conversion-focused campaigns.

Skills