Job Description

• Create engaging and high-quality content like articles, blog posts, social media posts, infographics and videos.
• Implement content marketing campaigns on different platforms such as social media, blogs, email, website, and video channels.
• Research and come up with content ideas that match the company’s tone and values.
• Develop content strategies that include SEO keyword research and optimisation to effectively reach target audience online and achieve goals.
• Managing content calendars and ensuring that the content remains consistent across all platforms.
• Monitor KPIs to track and measure the success of content marketing campaigns.
• Work with internal and external stakeholders to ensure smooth content delivery across all channels.
• Tracking consumer and content analytics and generating reports and presentations.
• Keep up with current trends, news, and events relevant to the industry.
• Constantly find ways to improve the efficiency and effectiveness of content marketing strategies.

Job Requirements

• Possess a Bachelor’s degree in Marketing, Communications, or a related field.
• Have a track record in content marketing, copywriting, and digital marketing.
• Possess strong skills in SEO, social media, and CMS.
• Familiar with Google Analytics or similar analytics tools.
• Possess excellent communication skills and can create engaging written content for different audiences.
• Have strong analytical and problem-solving skills.
• Be a self-motivated individual who can work independently and as part of a team.
• Have great organizational skills and can handle multiple projects and deadlines.
• Attention to detail and being mindful of grammar is a must.
• Excellent proficiency in English is a must.
• Proficiency in Bahasa or Chinese is an advantage.
• Be adaptable and able to learn new skills quickly.

Skills