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Senior Performance Marketing Specialist | Remote (Local - Fluent Mandarin & English)

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AI-generated summary

  • Own client pods: set growth strategy, diagnose constraints, drive execution.
  • AI-native - use Claude & ChatGPT daily to build AI workflows.
  • Lead a pod, own end-to-end delivery, train your team, drive measurable growth!

RM 6000 - RM 8000

Kota Damansara, Selangor

Job Description

You’ll own a pod of clients & lead a small team of performance marketers. You’re the person driving the growth strategy, client relationship, and direct execution from strategy to results.

Essentiallly you’ll decide what the account growth strategy needs next and to make it happen.


What You'll Do:

Focus on Strategy and Growth

  • Build and optimise the growth strategy for your clients 
  • Diagnose what is actually constraining the business: creative, offer, funnel, positioning, budget, or market
  • Analyse data and provide solution based proposals to improve sales performances 
  • Work on positioning and messaging with clients, not just execute what they hand you
  • Identify growth opportunities and bring them forward with a case

Client Relationship and Expectation Management

  • Maintain healthy relationships with clients
  • Set expectations and explicitly on timelines, deliverables, and realistic results
  • Communicate when a request is unreasonable, out of scope, or not in the client's own interest. Do it in a way that strengthens the relationship rather than straining it.
  • Manage performance recovery, missed targets, scope resets, budget discussions
  • Protect the commercial terms of the engagement.

Pod/team leadership

  • Lead a small pod of performance marketers and coordinate with AdOps, creative, and analytics
  • Review work before it reaches the client. You are the quality gate.
  • Train your pod on client communication, strategic thinking, and diagnosis rather than execution alone
  • Run the pod's operating rhythm: account reviews, creative reviews, prioritisation, escalations

Project management, internal and external

  • Own delivery end to end: creative pipelines, launch sequencing, reporting deadlines, campaign timelines
  • Request what you need from clients, eg creative assets, data, approvals, and decisions. 
  • Build the SOP, template, or tracker when the process does not exist yet

AI-native operating

  • Use Claude or ChatGPT as a daily working environment, not an occasional lookup
  • Build AI-assisted workflows for reporting, insight extraction, deck production, and campaign QA
  • Write structured prompts and context documents that your team can reuse
  • Progress toward agentic tooling: connected data sources, MCP workflows, Claude Code. Not required day one, but you must be someone who gets there.

Summary of what this looks like:

  • Own the growth strategy - Understand where each business is currently, identify the biggest constraint, find the next growth opportunity, and build the roadmap to get there.
  • Think before you execute - Dig into why a client is asking for something before jumping into execution. Challenge assumptions, uncover the real problem, and recommend what will actually move the needle.
  • Be the first to spot problems - Keep a pulse on performance, creative, tracking and execution. Catch issues early, identify opportunities, and make sure nothing slips through the cracks.
  • Drive & manage the team forward - Coordinate the right people, keep priorities clear, and turn strategy into work that actually ships.
  • Be the growth partner clients trust - Bring ideas proactively, explain the “why”, challenge when needed, and make clients feel confident in the direction you’re taking their business.

Job Requirements

  • Minimum 3 years in agency account management, client strategy, or performance marketing, with real client ownership
  • Fluent Mandarin and English, both spoken and written. 
  • Well experienced in paid media for Meta, Google & TikTok. You do not need to be the hands in the account, but able to read performance, challenge a recommendation, and explain it credibly to a client.
  • Managing client relationships and performance.
  • Project management capability across clients and teams.
  • Daily use of AI for work efficiency and effectiveness.
  • Bahasa Malaysia is a strong plus
  • If you need to be told what to do next, this role will not work for you.

Strong advantages:

  • Experience across multiple client models: large-brand lead gen, B2B, SMB, e-commerce
  • Multi-stakeholder or multi-entity client structures
  • Meta Ads, Google Ads, GA4, Looker Studio, Shopify, Motion or similar creative analytics
  • Built internal systems, SOPs, or documentation that others adopted
  • Direct response copywriting or creative briefing capability

Why Join Us:

  • Flexi working hours & remote work model
  • Year End Bonus (KPI Bonus)
  • Claude Max Account (no token limitations)
  • Access to In-house AI marketing & Gemini AI tools 
  • Career advancement - work with prominent beauty & grooming brands.
  • Friendly, supportive, young, and collaborative work environment.
  • Internal promotions are prioritised - we believe in growing our people from within.

Skills

Digital Marketing
Sales Funnel
E-Commerce Marketing
E-commerce Strategy
Advertisement
Social Media Strategy
Campaign Management
Go-to-Market Strategy
Growth Strategies
Paid Media

Company Benefits

Company Laptop

We provide a company laptop for your convenience — or feel free to use your own device if that’s your preferred setup.

Hybrid Work Only

Work from anywhere! Our team operates fully remotely, giving you the freedom and flexibility to manage your own workspace.

Your Well Being

Feeling under the weather? We provide Annual Leave, Medical Leave for your well-being.

Impactful Collaboration

YOU are an integral part of our success! The impact you make goes beyond just the business but to the communities we reach out to everyday.

Exposure Experience

Gain international exposure by collaborating with teammates from Indonesia and clients across SG, Indonesia, and MY.. including global and MNC brands.


Additional Info

Company Activity

Last active - few hours ago

Career Level

Manager / Team Lead

Job Specialisation


Company Profile

Brokoli Digital-logo-image

Brokoli Digital

At Brokoli Digital, we help businesses grow smarter, not just bigger. We act as your in-house growth marketing team, combining strategy, creative, and data to build systems that compound rather than campaigns that spike. Instead of juggling multiple vendors, our clients get a dedicated pod that is genuinely embedded in their business. We do not just run ads. We work on the offer, the funnel, the creative, and the...