Job Description
You’ll own a pod of clients & lead a small team of performance marketers. You’re the person driving the growth strategy, client relationship, and direct execution from strategy to results.
Essentiallly you’ll decide what the account growth strategy needs next and to make it happen.
What You'll Do:
Focus on Strategy and Growth
- Build and optimise the growth strategy for your clients
- Diagnose what is actually constraining the business: creative, offer, funnel, positioning, budget, or market
- Analyse data and provide solution based proposals to improve sales performances
- Work on positioning and messaging with clients, not just execute what they hand you
- Identify growth opportunities and bring them forward with a case
Client Relationship and Expectation Management
- Maintain healthy relationships with clients
- Set expectations and explicitly on timelines, deliverables, and realistic results
- Communicate when a request is unreasonable, out of scope, or not in the client's own interest. Do it in a way that strengthens the relationship rather than straining it.
- Manage performance recovery, missed targets, scope resets, budget discussions
- Protect the commercial terms of the engagement.
Pod/team leadership
- Lead a small pod of performance marketers and coordinate with AdOps, creative, and analytics
- Review work before it reaches the client. You are the quality gate.
- Train your pod on client communication, strategic thinking, and diagnosis rather than execution alone
- Run the pod's operating rhythm: account reviews, creative reviews, prioritisation, escalations
Project management, internal and external
- Own delivery end to end: creative pipelines, launch sequencing, reporting deadlines, campaign timelines
- Request what you need from clients, eg creative assets, data, approvals, and decisions.
- Build the SOP, template, or tracker when the process does not exist yet
AI-native operating
- Use Claude or ChatGPT as a daily working environment, not an occasional lookup
- Build AI-assisted workflows for reporting, insight extraction, deck production, and campaign QA
- Write structured prompts and context documents that your team can reuse
- Progress toward agentic tooling: connected data sources, MCP workflows, Claude Code. Not required day one, but you must be someone who gets there.
Summary of what this looks like:
- Own the growth strategy - Understand where each business is currently, identify the biggest constraint, find the next growth opportunity, and build the roadmap to get there.
- Think before you execute - Dig into why a client is asking for something before jumping into execution. Challenge assumptions, uncover the real problem, and recommend what will actually move the needle.
- Be the first to spot problems - Keep a pulse on performance, creative, tracking and execution. Catch issues early, identify opportunities, and make sure nothing slips through the cracks.
- Drive & manage the team forward - Coordinate the right people, keep priorities clear, and turn strategy into work that actually ships.
- Be the growth partner clients trust - Bring ideas proactively, explain the “why”, challenge when needed, and make clients feel confident in the direction you’re taking their business.