Job Description

Bukku is a well-funded and fast growing software company running the most-loved cloud accounting software currently being used by more than 20k SMEs in the country.

We’re looking for the right candidate to help spearhead the in-house marketing operations for Bukku Accounting. Yes, we have a great product, how about you help us to push it to every single SMEs in the country in the shortest time possible?

If you eat digital marketing for breakfast and always hungry for more, then this is for you!

Responsibilities

• Execute and optimise digital campaigns across search engine and social media channels for lead generation and brand awareness.
• Track campaign performance and constantly perform optimisation to meet KPIs.
• Manage the product’s social media channels and social media calendar.
• Craft creative copywriting for paid digital campaigns and social media posts.
• Work closely with in-house designer for graphics, videos or animations.

Job Requirements

• At least 3 years solid experience in digital marketing or similar field.
• Proven track record of growing a brand via social media and storytelling.
• Content creation skills across blog posts, landing pages and social posts, plus basic video or design (Canva, CapCut).
• Hands-on experience with paid ads (Meta, Google, TikTok, LinkedIn), SEO, content marketing and email marketing (experience with only some of these is fine, as long as you’re willing to learn).
• Proficiency in English, Bahasa Malaysia and Chinese strongly preferred, as we serve a customer base with a mix of English, Bahasa Malaysia and Chinese speakers.
• Familiarity with marketing tools such as Zoho Suite, Mailchimp and Ahrefs.
• Practical use of AI tools for drafting, research and creative work.
• Data-driven thinking with strong analytical skills.
• Have a good eye for visual content.
• Added advantage:
• SaaS marketing experience, including lead generation, nurturing and product-led growth.
• Experience with event marketing, such as roadshows and webinars.
• Working knowledge of analytics (GA4, funnel metrics, CAC, conversion rate, attribution), and the ability to explain results clearly to non-marketers.
• Soft skills:
• Communicate clearly: keep briefs, updates, feedback and reports clear and concise.
• Collaborate across teams: work closely with product, customer success and sales.
• Manage time well: juggle multiple projects and deadlines.
• Get creative within constraints: deliver strong ideas on a modest SME-sized budget.
• Adapt quickly: keep up with changing regulations (e-Invoice, MyInvois), competitors and platforms.
• The perfect candidate:
• Has a growth mindset: treat setbacks as lessons, ask for feedback without being prompted and keep improving.
• Gets hands-on: build, launch and iterate projects rather than delegating them.
• Takes ownership and accountability: follow projects through to results, not just to launch. Take responsibility for outcomes, good or bad, own up to mistakes early and deliver on commitments without needing reminders.
• Is curious about our customers: want to understand SME owners, bookkeepers and accountants, and the problems they face, from e-Invoice compliance to time lost on admin.
• Fast learner: pick up new tools and platforms quickly and apply feedback straight away.
• Stays resilient and positive: bounce back when a campaign underperforms and enjoy working with the team.

Skills