Job Description

About Us

Bukku is a homegrown cloud accounting platform used by 20,000+ Malaysian SMEs.

The Role

You’ll take full ownership of lead generation and campaign performance across our digital channels, from planning through to reporting. We’re looking for someone who treats results as their own: you spot the problem, propose the fix and see it through without waiting to be told. It’s a digital-first, all-rounder role that requires good creative judgement on ad copy and visuals.

What You’ll Do

• Take end-to-end ownership of your campaigns and numbers, including what works, what doesn’t and what you’ll change next.
• Plan, run and optimise paid campaigns on Meta, Google and Tiktok to generate quality leads.
• Own funnel performance: track cost per lead, conversion rates and ROI, and work out where the funnel leaks.
• Execute campaigns across channels (paid, social, email, content and web), working with designers and the partner team where needed.
• Monitor campaign performance through GA4 and Looker Studio, and turn the data into clear insights and recommended next steps.
• Use AI tools to speed up content creation, ad variations and analysis.
• Produce bilingual content in English, Mandarin and Bahasa Malaysia for the Malaysian market.
• Proactively identify opportunities and test new ideas, rather than waiting for briefs.

Job Requirements

What You Need

• 4+ years in digital or performance marketing.
• Hands-on experience running Meta Ads and Google Ads with measurable results.
• Strong analytics skills: comfortable with GA4, Looker Studio and funnel metrics.
• Practical experience using AI tools for marketing and content.
• Fluent in Bahasa Malaysia, English and Mandarin.
• Sound creative judgement: you can assess ad copy, visuals and video for quality and brand fit, and know what is likely to perform.
• A strong sense of ownership: you take responsibility for outcomes, follow through on commitments and work independently with minimal supervision.
• A track record of starting initiatives, not just executing instructions.

Nice to Have

• Accounting or finance software marketing experience.
• Basic SEO and website management.

Skills