Job Description

Digital Transformation & AI - Business Development Internship

Build the Skills to Become a Future Technology Sales Consultant

Are you curious about how businesses work—and how technology and AI can help them perform better?

Do you enjoy meeting people, understanding their challenges and finding practical solutions?

At Caction, we believe it’s possible to build good, happy and high-performing businesses across Asia through technology.

We are looking for a Sales & Business Development Intern who wants more than a routine internship. You will assist and shadow our sales team, learn how consultative technology sales works and gradually take on real responsibilities.

This internship is designed for students who are interested in becoming an AI and Digital Sales Consultant after graduation. Strong-performing interns may be considered for a full-time position when they complete their studies.

Visit www.caction.com to learn more about us.

What You Will Learn and Do

1. Understand How Businesses Operate

Learn how companies across different industries manage their employees, customers, jobs, assets and everyday operations.

You will learn to identify operational problems and understand how digital solutions can help solve them.

2. Assist With Business Development

Support the sales team in researching potential customers, identifying suitable industries and developing new business opportunities.

You may assist with outreach through calls, messages, emails, networking activities and marketing-generated leads.

3. Shadow Customer Meetings

Join experienced team members in meetings with business owners, operations leaders and senior decision-makers.

Observe how we ask questions, uncover business needs, handle objections and build professional relationships.

4. Learn Consultative Selling

Learn how to sell by understanding the customer’s business and solving meaningful problems—not simply by pushing a product.

You will be trained to ask useful questions, identify the real problem behind a customer’s request and communicate the value of a proposed solution.

5. Support Presentations and Demonstrations

Help prepare sales presentations, proposals, customer examples and product demonstrations.

As your confidence grows, you may be given opportunities to present selected sections and conduct basic demonstrations.

6. Learn Digital Transformation and AI

Develop practical knowledge of SaaS, workflow automation, operational systems, data analytics and AI-powered business solutions.

You do not need a technical or programming background. We will help you learn how to explain technology in clear, practical business language.

7. Manage Leads and Follow-Ups

Learn how to use a CRM, maintain accurate customer information, follow up professionally and manage opportunities through different stages of the sales pipeline.

8. Participate in Real Sales Opportunities

As you develop, you may be allowed to manage suitable opportunities with guidance from the team.

Interns who successfully close eligible deals will receive sales commission in addition to their internship allowance.

Your Development Journey

During the internship, you will progressively learn to:

• Research and identify suitable prospective customers.
• Start professional business conversations.
• Understand a customer’s operations and challenges.
• Ask effective discovery questions.
• Explain Caction’s solutions in simple language.
• Assist with presentations and product demonstrations.
• Prepare proposals and follow up with prospects.
• Respond to common questions and objections.
• Maintain a disciplined sales pipeline.
• Progress suitable opportunities towards closing.

Our aim is to prepare capable interns to take on the responsibilities of a full-time AI and Digital Sales Consultant after graduation.

What You Will Gain

🚀 A Potential Career Path
Strong-performing interns may be considered for a full-time AI and Digital Sales Consultant position after graduation.

🤝 Real Customer Exposure
Observe and participate in genuine conversations with business owners, operations leaders and senior decision-makers.

🧠 Practical Sales Training
Learn prospecting, discovery, consultative selling, demonstrations, proposal preparation, objection handling and pipeline management.

🤖 Future-Ready Knowledge
Build an understanding of SaaS, digital transformation, workflow automation, analytics and AI for business.

🌏 Exposure to Different Industries
Learn how businesses across multiple sectors operate and solve different operational challenges.

💰 Commission Opportunities
Receive commission during your internship when you successfully close eligible sales deals.

📈 Meaningful Responsibility
Take on greater responsibility as your competence and confidence grow.

Internship Benefits

• Monthly internship allowance.
• Sales commission for eligible deals successfully closed.
• Structured on-the-job learning and coaching.
• Exposure to real B2B sales activities and customer meetings.
• Opportunities to learn about AI and digital business technologies.
• Supportive and collaborative working environment.
• Potential pathway to a full-time role after graduation.
• Company-sponsored sports activities and team events.

Location

Subang Jaya, Selangor

If you want an internship where you can develop real business and sales capabilities—and potentially begin your career in technology sales with us after graduation—we would love to hear from you.

Please submit your résumé together with a short introduction explaining:

1. Why you are interested in technology sales.
2. What you hope to learn during the internship.
3. An example of a time when you took initiative, persuaded someone or helped solve a problem.

Job Requirements

Who We’re Looking For

You are likely to enjoy and succeed in this internship if you:

• Are currently pursuing a diploma or degree in Business, Marketing, Sales, Management, Entrepreneurship, Information Technology or a related field.
• Are interested in developing a career in B2B sales, business development, SaaS or technology consulting.
• Enjoy meeting people and learning about different businesses and industries.
• Are comfortable initiating conversations with new people.
• Listen carefully and ask thoughtful questions.
• Can communicate ideas clearly and confidently.
• Are willing to learn how to conduct presentations and product demonstrations.
• Are curious about digital transformation, AI and emerging business technologies.
• Are proactive, responsible and willing to take ownership of your work.
• Can accept feedback and continuously improve.
• Are resilient and do not become easily discouraged by rejection.
• Are organised and disciplined in following up on tasks and opportunities.
• Are willing to travel for customer meetings when required.

Having your own transportation would be helpful for attending customer meetings.

Previous sales experience is not required. Experience in university clubs, events, fundraising, entrepreneurship, customer service, public speaking or student leadership would be an advantage.

Skills