Job Description

Help Businesses Prepare for the AI Era

Many businesses want to improve their business through AI and technology.

The problem is—they're not ready.

Their operations still run through conventional processes. Paper documents, WhatsApp messages, Excel spreadsheets and manual processes. Information is scattered, performance cannot be measured consistently, and management lacks visibility into what is happening on the ground.

Without structured operational data, AI cannot generate meaningful insights or automate decisions.

That's where you come in.

As a Sales Engineer – Digital Transformation & AI, you will connect with business owners, operations leaders and senior decision-makers to understand how their companies currently operate. You will identify operational problems, demonstrate how Caction can solve them, prepare suitable proposals and guide customers through the sales process—from the first conversation until the deal is closed.

This is a hands-on business-to-business sales role. You will:

• Follow up on leads generated through Caction’s marketing activities, referrals and business network.
• Proactively identify and approach companies that could benefit from Caction.
• Arrange online and face-to-face meetings with decision-makers.
• Ask the right questions to uncover operational challenges and business priorities.
• Conduct product demonstrations based on the customer’s actual workflows.
• Recommend suitable solutions, prepare proposals and follow up consistently.
• Negotiate commercial terms and close new business.
• Build long-term relationships that may lead to expansion, referrals and further opportunities.

You are not expected to be an AI expert on your first day. You will receive training in Caction, digital transformation, business process improvement, consultative selling and the practical application of AI in business operations.

During your first few months, you will learn the product, understand our target industries, shadow customer meetings and product demonstrations, and begin developing your own sales pipeline. As your knowledge and confidence grow, you will take greater ownership of customer discovery, solution presentations, proposals, negotiations and closing.

From mission-critical equipment providers to service, maintenance, manufacturing, facilities management and retail companies, Caction enables businesses to move from manual operations to intelligent operations.

Following our selection as an MDAG-AI Grant awardee by MDEC, we are expanding our team and looking for ambitious sales professionals who want to help organizations transform the way they work.

This is more than simply selling software. It is an opportunity to become a trusted advisor who helps businesses modernize their operations and prepare for the future of AI.

What You’ll Be Selling

Caction is an Operations Excellence Platform that helps businesses manage and improve work performed across teams, outlets, customer locations and field operations.

Through Caction, businesses can:

• Replace paper, WhatsApp and spreadsheets with structured digital workflows.
• Coordinate jobs, employees, assets, customers and operational activities.
• Monitor work progress and performance in real time.
• Standardize processes across teams and locations.
• Improve productivity, accountability and service quality.
• Collect reliable operational data for management reporting.
• Recognize and reward employees based on measurable performance.
• Generate insights and prepare their operations for AI-driven decision-making.

Your responsibility is not merely to explain these features. You must connect Caction’s capabilities to the customer’s operational problems and demonstrate the business outcomes they can achieve.

What You’ll Do

Develop New Business Opportunities

• Research and identify potential customers across field service, maintenance, manufacturing, logistics, facilities management, healthcare, retail and other operationally intensive industries.
• Prospect through calls, messages, networking, referrals, events and other business development activities.
• Follow up promptly on leads generated through marketing campaigns and company channels.
• Qualify opportunities by understanding the customer’s needs, business size, decision-making process, urgency and potential fit with Caction.
• Build and maintain a healthy pipeline of potential customers.

Understand the Customer’s Business

• Meet business owners, operations managers and senior executives online and in person.
• Learn how their teams currently manage work, people, assets, customers and operational information.
• Identify problems caused by manual processes, fragmented communication, inconsistent execution and limited management visibility.
• Understand the business impact of these problems, including wasted time, poor accountability, service delays, errors and difficulty measuring performance.
• Help customers recognize opportunities for digital transformation and operational improvement.

Present and Recommend Solutions

• Conduct engaging product demonstrations based on the customer’s actual operational needs.
• Explain technical concepts in clear, practical business language.
• Show how Caction can digitize workflows, improve accountability and generate measurable operational data.
• Recommend the appropriate Caction modules, user structure and implementation approach.
• Work with our consulting and implementation teams when more detailed solution design is required.
• Prepare proposals, quotations and business cases that clearly communicate value.

Manage and Close Sales

• Manage the complete sales process from initial contact and discovery to demonstration, proposal, negotiation and closing.
• Follow up consistently with prospects and keep opportunities moving forward.
• Address customer questions and objections with practical, well-supported answers.
• Negotiate commercial terms within the company’s approved framework.
• Maintain accurate customer information, activities and sales forecasts in the CRM.
• Achieve agreed individual sales and revenue targets.

Support a Successful Handover

• Ensure the implementation team understands the customer’s objectives, requirements and commitments made during the sales process.
• Participate in the customer handover and onboarding process where appropriate.
• Maintain relationships with customers to identify expansion, cross-selling and referral opportunities.
• Share customer and market feedback with the product, marketing and consulting teams.

Why Join Caction?

At Caction, you will sell solutions that genuinely change how businesses operate.

You will receive:

• A competitive salary with attractive commission and performance incentives.
• Structured training in Caction, consultative selling, digital transformation and AI.
• Opportunities to meet business leaders and learn about multiple industries.
• Exposure to real operational and business transformation projects.
• Career growth in one of Southeast Asia’s fastest-growing technology sectors.
• Support from experienced consulting, implementation, marketing and customer success teams.
• A collaborative working environment that values learning, ownership and innovation.

This role can develop your capabilities not only as a salesperson, but also as a business consultant who understands technology, operations and organizational improvement.

Why This Role Matters

AI is changing how businesses operate, but many organizations are still trying to apply AI on top of fragmented and manual processes.

Before AI can meaningfully transform a business, its operations must first become digital, measurable and standardized.

By joining Caction, you will help businesses make that transition—from manual operations to intelligent operations.

The work you do will not simply help customers purchase software. It will help them improve productivity, strengthen their teams, make better decisions and prepare their organizations for the future.

Ready to Join Us?

If you are passionate about technology, enjoy helping businesses solve real operational challenges and want to build a rewarding career in Digital Transformation and AI, we would love to hear from you.

Join Caction and help businesses across Southeast Asia build smarter operations, stronger teams and an AI-ready future.

Job Requirements

Who We’re Looking For

We are looking for someone who enjoys understanding businesses, solving problems and building relationships—not someone who only wants to push products.

You are likely to succeed in this role if you:

• Have approximately 1–3 years of experience in B2B sales, solution sales, business development or consultative sales.
• Are comfortable initiating conversations and developing new business opportunities.
• Enjoy meeting business owners, operations leaders and senior decision-makers.
• Are curious about how different businesses and industries operate.
• Can listen carefully, ask useful questions and identify the real problem behind a customer’s request.
• Can communicate complex technology in simple, practical language.
• Are confident conducting presentations and product demonstrations.
• Are disciplined in following up, managing a pipeline and working towards sales targets.
• Are proactive, resilient, self-driven and motivated by achieving results.
• Are interested in digital transformation, AI and emerging business technologies.
• Ability to converse in Mandarin
• Own your own transportation and are willing to travel for customer meetings.

Experience selling SaaS, enterprise software, ERP, CRM, workflow automation or other IT solutions is an advantage, but it is not compulsory.

Fresh graduates or candidates entering the technology sales industry may also be considered if they demonstrate strong communication skills, business curiosity, initiative and the ability to adapt across different industries.

Skills