Job Description

JOB RESPONSIBITY

• Involve in strategy and content planning .
• Create, implement, and manage comprehensive digital marketing campaigns aligned with business goals.
• Identify target audiences and determine the best digital channels to reach them (e.g., social media, search engines, email, etc.).
• Continuously refine marketing strategies based on data and insights to achieve maximum ROI.
• Coordinate content planning & execution flow.
• Work closely with the content, design, and product teams to ensure that marketing efforts are aligned with overall business objectives.
• Coordinate with sales teams to ensure smooth integration of digital marketing efforts and lead conversion strategies.
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns 
• Manage digital advertising campaigns (Facebook Ads).
• Conduct research on market trends, brand’s audiences and competitors, and end-to end consumer journey to drive engagements and conversions
• Optimize landing pages and user journeys to improve conversion rates.
• Use data to identify trends, optimize strategies, and make data-driven decisions.
• Conduct A/B testing and analyze user behavior to identify and fix barriers to conversions.
• Collaborate with influencers and affiliate marketers to expand the reach of the brand and products.
• Allocate digital marketing budgets effectively across various channels.
• Ensure campaigns are cost-effective and deliver a good return on investment.
• Keep up with the latest digital marketing trends, tools, technologies, and algorithm updates.
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Analyze , plan and conceptualize new ideas social media ( FB, IG, youtube, etc )

Job Requirements

JOB REQUIREMENT

1. Candidate must possess at least a Bachelor's Degree, Post Graduate Diploma, Advertising/Media, Business Studies/Management, Mass Communication, Marketing Commerce or equivalent
2. Minimum 2 years of related working experience. 
3. Strong analytical skills to analyze campaign performance and optimize strategies
4. Proficiency in digital marketing tools like Google Ads, Facebook Ads Manager, Google Analytics, and SEO tools.
5. Ability to work in a fast-paced environment and meet deadlines.
6. Strong creative thinking skills and ability to think conceptually.
7. Familiar with the latest generation of social media: FB, Tiktok & Xiaohongshu content creating, etc
8. Proficiency in listening, speaking and writing in Mandarin. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.

Skills