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This job is a Marketing Lead role where you will strategically plan and implement marketing campaigns, reach new market segments, gather customer feedback, and oversee social media platforms. You might like this job because it involves driving website traffic, revenue, and sales through creative campaigns.


Tropicana Gardens Office Tower


Job Description

In this role, you will be expected to: 

  • Strategically plan, develop and implement product launches and marketing plans to spearhead creative campaigns across multiple channels to drive website traffic, revenue, sales, and customer retention
  • Identify opportunities to reach new market segments and expand market share
  • Gather and understand feedback from customers and relay it to product, sales, and tech teams
  • Develop, monitor, and manage KPIs for weekly and monthly reports to show results and the impact of marketing initiatives
  • Understand current digital/SEO/PR/affiliate channels and execute to drive strong and impactful results
  • Oversee social media platforms to strengthen CapBay's brand presence and drive the conversation 
  • Monitor market intelligence and monitor competitor movements and market situation
  • Monitor, optimize, and strategise the performance of an advertisement on various platforms to align with the business objectives
  • Manage and oversee the team goals and their implementation
  • Ensure website, promotional materials, and marketing campaign strategy are updated regularly
  • Develop and produce monthly reports to highlight marketing accomplishments
  • Prepare and monitor the monthly marketing budget to ensure smooth operations 
  • Identify opportunities, trends, and technological platforms that will enhance and improve CapBay's marketing approaches and campaigns
  • Research the latest marketing strategies and excel competitively in marketing efforts

Job Requirements

We are looking for someone who has: 

  • Proven 5+ years of experience as Head of Marketing, Marketing Manager, or a similar role
  • Hands-on experience in prolific marketing campaigns
  • Exceptional knowledge of web analytics and Google Ads
  • Outstanding ability to plan and manage budgets
  • Ability to quickly prioritize and assign tasks
  • Excellent leadership and project management skills
  • Strong verbal and written communication skills
  • Strong analytical skills and good attention to detail


Bonus Skills:

  • Professional Certifications such as in Digital Marketing, Integrated Marketing 360, etc. will be preferred
  • Skilled in management of social media platforms and other social tools (Hubspot, LinkTree)
  • Able to demonstrate knowledge of data analysis tools and methodology (google analytics, search console, etc)


Marketing Strategies
Analytical Skills

Company Benefits

Medical Insurance

Your health is our priority - we provide medical and personal accident insurance!

Dental & Optical

To improve CapBae’s overall well-being and quality of life, we offer fixed individual dental and optical benefits

Free Parking

Safe parking space provided on-site for CapBaes in Tropicana Gardens Mall itself

Hybrid Working Arrangement

We are practicing a hybrid working style, so you don't have to worry about the traffic everyday!

Staff Discount

Get staff discounts when you shop and dine at Tropicana Gardens Mall

Employee Investment Scheme

We offer a special Employee Investment Scheme for CapBaes to start investing via our P2P platform

Additional Info

Company Activity

Last active - few minutes ago

Experience Level

10 - 20 Years of Experience

Career Level

Manager / Team Lead

Job Specialisation

Advertising & Branding, Copywriting & Content Creation, Videography & Photography


Marketing Lead



Tropicana Gardens Office Tower


This job is no longer available