Job Description

 Job Summary:
The Performance Content Creator is responsible for creating high-performing content and commercial visuals that drive engagement, traffic, conversion, and sales across Celovis' digital and physical touchpoints. This role combines strong creative instincts with a commercial mindset, understanding that great content should not only look good, but also deliver measurable business results.
 

Performance Content Creation

• Conceptualise, shoot, edit, and produce engaging short-form content for TikTok, Instagram, Facebook, XHS, paid ads, and other social platforms. 
• Create performance-driven content including product demonstrations, storytelling, promotional content, UGC-style videos, hooks, trend-based content, and sales-focused creatives. 
• Develop multiple creative variations, hooks, formats, and messaging angles for testing and optimisation. 
• Stay updated on social media trends, platform behaviours, competitor content, and emerging creative formats. 
• Translate campaign objectives and product USPs into content that captures attention and encourages customer action. 
• Support content shoots, including ideation, scripting, styling, filming, editing, and post-production. 

Performance Graphic & Commercial Visuals

• Design sales and conversion-focused visual assets for Celovis' website, marketplaces, paid ads, EDM, retail stores, pop-ups, and other sales channels. 
• Create website banners, promotional graphics, marketplace visuals, product highlights, campaign assets, retail POSM, posters, and other commercial materials. 
• Develop visual hierarchies, messaging, layouts, and CTAs that clearly communicate promotions and encourage conversion. 
• Adapt creatives across different formats and platforms while maintaining Celovis' brand identity and visual standards. 
• Retouch and enhance product images where required for digital and commercial use. 

Creative Performance & Optimisation

• Work closely with Performance Marketing and E-Commerce teams to understand creative performance and identify opportunities for improvement. 
• Monitor creative performance using relevant metrics such as CTR, CVR, ROAS, engagement, reach, and sales contribution. 
• Support A/B testing of visuals, hooks, messaging, formats, and CTAs, and continuously improve creatives based on performance data. 
• Develop new creative angles based on customer behaviour, campaign performance, and business priorities. 
• Balance brand aesthetics with commercial effectiveness, ensuring creatives are both visually strong and performance-driven. 

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AI & Creative Technology

• Actively use AI, Adobe Creative Cloud, Canva, and other relevant creative tools to accelerate ideation, content creation, editing, visual generation, and creative variations. 
• Use AI to support scripting, storyboarding, image generation, visual enhancement, copy variations, and content optimisation.      
• Continuously explore new AI and creative technologies to improve creative quality, speed, and productivity. 
• Ensure AI-generated content remains aligned with Celovis' brand identity and quality standards. 

Marketing, PR & Event Support

• Support the Marketing team in campaign launches, content production, influencer/KOL initiatives, PR activities, events, pop-ups, and retail activations. 
• Assist with event setup, content capture, promotional materials, and on-ground execution when required. 
• Collaborate with Marketing, E-Commerce, Retail, Product, and Performance Marketing teams to deliver campaign requirements.      
• Support other marketing initiatives and ad hoc responsibilities when required. 

Team & Collaboration

• Coordinate with internal teams (e-commerce, design, sales, ops) to meet deadlines.
• Support the Senior Executive or Manager in campaign execution and task completion.
• Participate actively in brainstorms, team reviews, and weekly KPI tracking sessions.

Job Requirements

• Minimum 1–2 years of relevant experience; fresh graduates are welcome too.
• Diploma or Degree in Marketing, Multimedia, Graphic Design, Creative Media, or related fields.
• Proficient in creative tools such as Adobe Creative Cloud, Canva, CapCut, and other relevant design/video editing tools.
• Familiar with AI creative tools for content ideation, production, and optimisation.
• Strong understanding of social media content, trends, and platform formats across TikTok, Instagram, XHS, etc.
• Good visual sense with skills in graphic design, short-form video creation, and editing.
• Basic understanding of e-commerce, digital advertising, and performance metrics is an advantage.
• Creative, commercially minded, proactive, and able to work in a fast-paced environment.

Skills