Job Description

Content Strategy & Planning

• Plan and schedule the social media content calendar, specifically for Instagram and Xiaohongshu (XHS).
• Assist in brainstorming and executing marketing strategies for major campaigns (e.g., Shopee 6.6, Mother's Day).
• Coordinate with the design team to ensure all visual assets align with campaign goals and brand aesthetics.

Content Creation & Production

• Develop and curate engaging content, including visually appealing graphics, short-form videos, and images for social media and sales channels.
• Assist in photo and video shoots, including set-up, filming, and post-production (editing).
• Write and edit catchy copy/captions for various marketing materials that resonate with the beauty community.

Social Media Management & Influencer Outreach

• Help manage the brand’s social media presence (Instagram, TikTok, XHS, Facebook) and interact with followers to build a loyal community.
• Conduct research and assist in KOL/Influencer outreach for brand collaborations and product seeding.
• Stay updated on the latest trends in the digital landscape, social media algorithms, and the beauty/skincare industry.

Job Requirements

• Currently pursuing or recently completed a degree in Marketing, Communications, Media, or a related field.
• Passion for the Beauty Industry: A strong interest in skincare and cosmetics is a huge plus.
• Creative Flair: Proficient in creative tools such as CapCut, Canva, or basic Photoshop.
• Social Media Savvy: Familiar with the features and trends of Instagram, TikTok, and especially Xiaohongshu (XHS).
• Language Skills: Good communication skills in English & Bahasa Malaysia. 
• Team Player: Able to work independently in a fast-paced environment and collaborate effectively with the team.
• Portfolio: Candidates who provide a portfolio or links to their social media work will be prioritized.

Skills