Job Description

 Job Responsibilities:

1. Lead the development and management of the company’s brand design system, ensuring visual outputs align with overall brand strategy.
2. Develop, optimize, and implement brand VI guidelines, promoting a consistent brand identity across all business lines.
3. Drive the creative visual direction for brand marketing campaigns, including advertising, online/offline promotional materials, exhibitions, and product launches.
4. Collaborate closely with UI/UX teams to integrate brand visuals into digital product experiences, ensuring consistency across platforms.
5. Manage and mentor the design team, enhancing overall creativity and design quality.
6. Stay up-to-date with industry trends and design innovations, continuously refining the brand image and user perception.
7. Oversee external design resources, managing quality and efficiency of deliverables.

Job Requirements

Requirements:

1. Bachelor’s degree or above in Visual Communication, Graphic Design, Art Design, or related fields.
2. Minimum 8 years of experience in brand and visual design, with at least 3 years in design team management.
3. Proven experience in systematic brand design methodologies and implementation, with successful cases for well-known brands.
4. Proficient in visual design, graphic design, motion graphics, and related software tools.
5. Strong aesthetic sense and creative thinking, with the ability to maintain and execute brand tone effectively.
6. Excellent communication and coordination skills, capable of driving projects across departments efficiently.
7. Sensitive to industry trends, able to incorporate new technologies and formats into brand design.
8. Fluent Chinese and English is required, as Chinese will be the primary working language.

Skills