Job Description

We focus on franchise development, brand localization, and market expansion, and we are looking for a capable leader to drive our next phase of growth.

Key Responsibilities

• Lead and execute business development strategy for Licensee franchise expansion and partnerships
• Drive franchise sales, including identifying prospects, pitching, negotiating, and closing deals
• Develop and refine franchise and licensing packages (pricing, structure, support model)
• Identify new locations, markets, and expansion opportunities
• Proactively identify, engage, and evaluate prospective franchisees. Manage end-to end recruitment, including proposal presentation, business negotiations, and final onboarding.
• Conduct due diligence on franchise candidates, ensure alignment with brand standards, and oversee contract execution and initial store launch processes.
• Work closely with internal teams (legal, operations, marketing, etc.) to support franchisees and ensure a smooth launch process.

What We Offer

• Competitive salary + commission / incentive scheme
• Opportunity to lead franchise expansion in Malaysia
• Fast-growing and dynamic working environment

Benefits:

• Professional development

Experience:

• F&B francise or license : 3 years (Preferred)

Language:

• Mandarin (Required)

Work Location: In person

Job Requirements

• Strong understanding of franchise models and lifecycle, from partner acquisition to store opening.
• Diploma/Degree in Business, Marketing, or related field
• 3–5 years of experience in business development, preferably in F&B franchising or licensing
• Experience in organizing or participating in exhibitions, roadshows, or events
• Strong communication, presentation, and negotiation skills
• Sales-driven, proactive, and able to achieve targets
• Entrepreneurial mindset and strong business sense
• Fluent in Mandarin, English and BM to effectively communicate with our diverse client base and stakeholders.

Skills