Job Description

Roles and Responsibilities

• Research, audit and strategising for Search Engine Optimisation (SEO) projects, Search Engine Marketing (SEM), Social Media Marketing, Display Advertising, Email Marketing and Programmatic campaigns.
• Media plan and execute cross-channel digital advertising campaigns.
• Optimise campaigns to meet clients’ business goals and digital media KPIs.
• Analyse and report on campaign performance.

Learning Outcomes and Objectives

• To participate in setting up and managing advertising campaigns on platforms such as Google, Meta, LinkedIn, etc. 
• To learn how to set up web tracking and analyses tools for digital marketing campaigns.
• To collaborate with different teams from Media, Tech and Creative.
• To be exposed to and gain knowledge from an array of B2B & B2C digital marketing strategies applied on the different industries and verticals that we work with.

Job Requirements

Requirements

• You should be someone who likes the challenges of working in a fast paced environment.
• Able to adapt to different industries and verticals.
• Able to multi-task and handle multiple campaigns.
• Is marketing savvy and is always on the lookout for the latest development in digital marketing
• Is comfortable with crunching numbers (we are not looking for data scientists though)
• Business-minded, creative and analytical.
• Good communicator with well written English.
• Diploma or Degree in Advertising, Business, Marketing or Public Relations.

Skills