Cogent Ideas (South East Asia)

<div>Creating ideas &amp; campaigns that are strategic, surprising &amp; sales generating require vast marketing experience, diverse expertise in marketing communications, and&nbsp; boundless enthusiasm.</div><div>​</div><div>Cogent has lots of experience in developing major marketing communication campaigns. 29 years to be exact. With our deep understanding of the buying habits , lifestyles &amp; aspirations&nbsp; of the local consumers, we know what works. And what don’t.</div><div>&nbsp;</div><div>Our main asset is our team of talented people packed with diverse expertise in Print campaign, Digital &amp; Mobile advertising, Brand Activation roadshows, Experiential Marketing , Public Relations and Social Media Management. That’s why we are never short of fresh ideas to help our clients grow.</div><div>&nbsp;</div><div>The final ingredient needed to create “winning“ campaigns is our endless enthusiasm &amp; desire to create ideas that truly work for our clients.&nbsp; We don’t do miracles, just strategic, surprising &amp; sales generating campaigns that will impact your marketing &amp; business.</div>

About Us

<div>Established since 1992, Cogent (formerly known as Mandate) has a proven 29 – year track record in developing marketing communication ideas that enabled our clients to win over new consumers expeditiously, raised their brand profiles and increased market shares.</div><div>&nbsp;</div><div>Strategic, Surprising &amp; Sales Generating ideas are the agency’s DNA. These ideas coupled with the ability to capitalize on cost-effective and innovative communication channels provided winning platforms for many marketing campaigns and the reason why Cogent has been able to forge long-term business relationships with numerous blue-chip brands &amp; corporations in Malaysia and the region.</div><div>&nbsp;</div><div>Today, the Cogent Group operates in three key ASEAN countries – Malaysia, Singapore &amp; Thailand – and remains in the forefront of creative marketing communications across all channels, be it print, online, mobile, outdoor or on ground.</div>

Our History

<ol><li>Providing effective service &amp; expertise to all clients assigned and managing every account (client) professionally and profitably.</li><li>Assisting the General Manager to meet the monthly and quarterly Gross Profit targets.</li><li>Assist the General Manager to prepare and present marketing communications proposals.</li><li>Preparing Media plans, schedule &amp; budgets for clients’ approval and making the necessary media negotiations and bookings.</li><li>Sourcing &amp; compiling all necessary marketing, product and competitive data on a fortnightly basis to help direct the development of effective communication strategies &amp; submission of market reports.</li><li>Writing comprehensive Job Brief &amp; following the traffic system to ensure smooth &amp; timely flow of created work to clients.</li><li>Liaising with suppliers and sourcing for production and printing estimates.</li><li>Checking advertisement copy, layout, finished artworks and color proofs to ensure accuracy, quality and deadlines are met.</li><li>Understand and stay abreast of the latest Digital / Online marketing strategies, tools and solutions.</li><li>Social Media Management including content planning and ad. buying&nbsp;</li><li>Work closely with internal and external parties to strategize, propose, and implement client’s digital / online campaigns, including post-campaign analysis &amp; report.</li></ol><div><br></div>

Be part of a dynamic team that's always pushing the boundaries of the industry. Your role is vital.



-Providing effective service and expertise to all clients assigned and managing every account (client) professionally and profitably.

-Assisting the General Manager to meet the monthly and quarterly Gross Profit targets.

-Assist the General Manager to prepare and present marketing communications proposals.

-Preparing Media plans, schedule and budgets for clients’ approval and making the necessary media negotiations and bookings.

-Sourcing and compiling all necessary marketing,...

Marketing Communications Executive

Cogent Ideas (South East Asia)

Company Profile

Cogent Ideas (South East Asia)