Job Description

Job Purpose

To support the planning, coordination, and execution of marketing activities to promote the company's IT services, technology solutions, and brand presence. The Junior Marketing Executive will assist in digital marketing, content creation, market research, campaign coordination, and lead generation to support business growth and customer engagement.

Key Responsibilities

A. Marketing Campaigns & Activities

• Assist in planning, coordinating, and executing marketing campaigns to promote the company's products and services.
• Support the development and implementation of marketing strategies to increase brand awareness and generate business opportunities.

B. Digital Marketing & Social Media

• Assist in managing the company's social media platforms, including LinkedIn and other relevant channels.
• Support website content updates and ensure information is accurate and up to date.
• Assist in implementing digital marketing initiatives, including email marketing, online advertising, and search engine optimisation (SEO).

C. Content Creation & Marketing Materials

• Assist in preparing marketing presentations, brochures, company profiles, newsletters, and other promotional materials.
• Coordinate with internal teams to obtain relevant information for marketing content.
• Ensure all marketing materials are consistent with the company's branding and communication standards.
• Support the preparation of case studies, project highlights, and customer success stories.

D. Market Research & Competitor Analysis

• Conduct market research to identify industry trends, customer needs, and potential business opportunities.
• Research competitors' marketing activities, service offerings, and digital presence.
• Assist in identifying target audiences and potential customer segments.
• Provide research findings and recommendations to support marketing decisions.

E. Events & Administrative Support

• Assist in coordinating company events, exhibitions, seminars, webinars, and industry networking activities.
• Maintain proper records of marketing activities, campaign materials, and related documentation.
• Perform other marketing-related duties as assigned by the supervisor.

Job Requirements

Education & Experience

• Diploma or Bachelor's Degree in Marketing, Mass Communication, Business Administration, Digital Marketing, or a related field.
• Fresh graduates are encouraged to apply.
• Previous internship or working experience in marketing, digital marketing, or content creation will be an advantage.
• Interest in the IT industry, technology solutions, and B2B marketing is an added advantage.

Skills & Competencies

• Good written and verbal communication skills in English.
• Basic knowledge of digital marketing, social media management, and content creation.
• Familiarity with LinkedIn, Facebook, and other social media platforms.
• Basic knowledge of Canva, Microsoft PowerPoint, Excel, and other marketing tools.
• Creative thinking with good attention to detail.
• Good organisational, interpersonal, and time management skills.
• Willingness to learn, take initiative, and work collaboratively with different teams.
• Ability to manage multiple tasks and meet deadlines.

Key Performance Indicators (KPIs)

Performance may be evaluated based on the following:

• Timely execution of assigned marketing activities and campaigns.
• Consistency and quality of social media posts and marketing content.
• Growth in social media engagement and online brand visibility.
• Accuracy and timeliness of marketing reports and documentation.
• Effectiveness of marketing event coordination and promotional activities.
• Completion of assigned marketing projects within agreed timelines.

 Working Relationships

• Internal: Sales & Business Development Team, Human Resources, Technical Teams, and Management.
• External: Marketing agencies, vendors, event organisers, prospective customers, and business partners.

Expected Outcomes

• Increased brand awareness and online presence for the company.
• Consistent delivery of marketing content and promotional materials.
• Effective coordination and execution of marketing activities.
• Accurate marketing records and timely reporting of campaign performance.

Skills