Job Description

• Perform market analysis to pinpoint target demographics and industries.
• Execute and enhance lead generation initiatives across digital channels.
• Develop and maintain relationships with leads through strategic communications and follow-up.
• Evaluate data and metrics to determine the success of lead generation efforts.
• Establish and oversee the lead development pipeline.
• Identify potential clients through cold calling, networking, email marketing, and online research.
• Assess leads using the BANT criteria.
• Support all aspects of essential sales cycle functions, including forecasting, reporting, customer database upkeep, and communications.
• Actively learn about the company’s products, industry competitors, and markets through websites, online webinars, marketing materials, and training sessions.
• Effectively communicate the company’s offerings and benefits to potential clients.
• Monitor social media platforms by engaging with content, conducting research, and reaching out to clients via LinkedIn.
• Keep the system updated with lead stages and prospect interactions while maintaining reports.
• Meet objectives based on quarterly performance targets.
• Engage in and organize events, exhibitions, trade shows, promotions, and campaigns to discover new opportunities.

Job Requirements

• Perform market analysis to determine target demographics and sectors.
• Develop and enhance lead generation initiatives across online channels.
• Engage and nurture leads through targeted communication and follow-up methods.
• Examine data and analytics to evaluate the success of lead generation efforts.
• Create and oversee a pipeline for lead development.
• Reach out to various organizations through cold calls, networking, email marketing, and online research.
• Assess leads using the BANT framework.
• Support all essential aspects of the sales cycle, including forecasting, reporting, customer database upkeep, and communication.
• Actively learn about company offerings, competitor solutions, and market trends through company resources, webinars, marketing materials, and training sessions.
• Effectively communicate the company's strengths and offerings to potential clients.
• Social Media Engagement: Interacting on social media platforms, researching relevant topics, and connecting with clients via LinkedIn.
• Maintain updated records of lead stages and prospect interactions in the system and manage reports accordingly.
• Meet objectives based on quarterly performance targets.
• Take part in and coordinate events, trade shows, promotions, and campaigns to uncover new opportunities.

Skills